Here’s how you use your influence for good. BigXthaPlug is using his platform for something deeply personal—and powerful. The Dallas rapper has joined forces with the Autism Society of America for a new PSA as part of their “Autism Is” campaign, timed to Autism Acceptance Month. But this isn’t just another awareness effort. For BigX, it’s about his son.
His message? Love louder. Listen closer. And never stop showing up.
Get this, the campaign highlights his six-year-old son, Amar, who was diagnosed with autism at the age of four. In the emotional video, BigX opens up about how the diagnosis reshaped not only his approach to parenting but his entire outlook on life.
“You learn to feel what he’s saying without him saying it,” he shares in the PSA. Those few words carry the weight of a father’s transformation—learning to communicate beyond language, finding deeper understanding in silence, and turning challenges into growth.
What’s more, what began as uncertainty became a journey of empathy and evolution. He explains how the diagnosis made him slow down, listen differently, and embrace new ways of connection. The experience has humbled him and grounded his perspective, turning frustration into patience and teaching love through a new lens.
For BigX, this message is bigger than his family—it’s about visibility and education in communities where conversations around autism are often absent. Through the PSA, he urges other parents to engage, learn, and advocate for their children, especially in underserved and overlooked areas.
By stepping into this role publicly, BigXthaPlug is breaking down stigmas and showing that strength isn’t just about bars—it’s about being present, informed, and intentional.