New York City is gearing up for a culinary collision of epic proportions! The highly anticipated Family Style Food Festival, a groundbreaking event where the worlds of food and streetwear culture collide, is making its Big Apple debut this Saturday, May 17, 2025, at Industry City in Brooklyn. Hosted by none other than the renowned food influencer and critic, Keith Lee, the festival promises a day of exciting activations headlined by unexpected and mouthwatering collaborations from some of the most iconic names in food and beverage.
Forget your typical food festival fare – Family Style is all about the remix. This year’s NYC edition boasts three major brand pairings that are taking beloved classics and twisting them into something entirely new and craveable. Get ready for a flavor adventure you won’t soon forget!
“MARGS & MARGS” BY CASAMIGOS X JOHNNY’S PIZZA: A Spirited Slice of Heaven
The perfect way to kick off a spring day? Two margaritas, of course! As the Featured Tequila of the festival, the premium tequila brand Casamigos is teaming up with the legendary New York institution, Johnny’s Pizza. Their collaboration, aptly named “Margs & Margs,” brings together the refreshing zest of Casamigos’ signature margaritas with the timeless perfection of Johnny’s iconic Margherita pizza.
Imagine: the bright, citrusy notes of a classic margarita, crafted with your choice of Casamigos Reposado or Blanco tequila, fresh lime and orange juices, and a touch of agave nectar, perfectly complementing the simple yet satisfying flavors of a classic Margherita, with its tangy tomato sauce, fresh mozzarella, and fragrant basil. It’s an unexpected yet undeniably harmonious pairing that celebrates the best of spring flavors.
And the fun doesn’t stop at the tasty food! Attendees can also snag limited-edition merchandise commemorating this delicious duo, including stylish cocktail shakers, trendy trucker hats, cool t-shirts, and eye-catching bandanas.
Craving a “Margs & Margs” experience at home? Casamigos has you covered with their signature margarita recipe:
CASAMIGOS MARGARITA RECIPE – YOUR NEW GO-TO
- ✨ 1.5 oz Casamigos Reposado or Blanco
- ✨ .75 oz fresh lime juice
- ✨ .5 oz fresh orange juice
- ✨ .25 oz agave nectar
- ✨ Rim: Equal parts salt/sugar/orange zest (optional, but 🔥)
- ✨ Garnish: lime wheel
Instructions:
- If desired, prepare your glass by rimming it with a mixture of equal parts salt, sugar, and orange zest.
- Combine Casamigos Reposado or Blanco, fresh lime juice, fresh orange juice, and agave nectar in a cocktail shaker.
- Fill the shaker with ice.
- Shake well until thoroughly chilled.
- Strain the mixture into your prepared glass filled with fresh ice.
- Garnish with a lime wheel.
- Sip and enjoy! Repeat as needed.
GLOBAL FLAVOR JOURNEY BY WHEAT THINS & TRISCUIT X POTLUCK CLUB: Cracking the Code to Deliciousness
Prepare your palate for a trip around the world, courtesy of the beloved cracker brands Wheat Thins and Triscuit, who have joined forces with Cory Ng, the owner of Chinatown’s acclaimed Cantonese-American restaurant, Potluck Club. Ng has masterfully crafted not one, but five globally inspired recipes that put these classic crackers in the spotlight in innovative and exciting ways.
Festival attendees will have the chance to sample these unique creations, including tantalizing options like Cantonese Salmon Bites, zesty Mexican Shrimp Dip, and the distinctly New York flavor of an NYC Everything Bagel Dip. This activation promises free tastings, interactive experiences that will engage your senses, and limited-edition giveaways. Adding to the excitement, Cory Ng himself will be onsite to share the inspiration behind each of these multicultural pairings. Get ready to see Wheat Thins and Triscuit in a whole new light!
“SANDWICHES DESERVE PEPSI” BY PEPSI X KATZ’S DELICATESSEN: A New York Love Story
Is there a more iconic New York pairing than a classic deli sandwich and an ice-cold soda? Pepsi, the exclusive carbonated soft drinks sponsor of Family Style NYC, is celebrating its “Food Deserves Pepsi” platform by teaming up with the legendary Katz’s Delicatessen to answer that question with a resounding “No!”
This activation will showcase exactly why the perfect partner for Katz’s world-famous, piled-high sandwiches is a refreshing Pepsi. Visitors will have the chance to experience this quintessential New York combination firsthand. To commemorate this iconic duo, exclusive co-branded merchandise, inspired by the activation and Pepsi’s distinctive brand aesthetic, will also be available for purchase at the festival and online at Complex.com/shop. It’s a celebration of a timeless pairing that truly hits the spot.
Don’t Miss Out on the Flavor Frenzy!
Family Style Food Festival NYC, hosted by the one and only Keith Lee, is set to be an unmissable event for food lovers and streetwear enthusiasts alike. With these incredible and unexpected brand mash-ups leading the charge, Saturday, May 17, 2025, at Industry City in Brooklyn promises to be a day filled with delicious discoveries and unique cultural experiences.
Event Details:
- WHAT: Family Style Food Festival New York
- WHEN: Saturday, May 17, 2025
- WHERE: Industry City, Brooklyn, NY
- HOST: Keith Lee, food influencer and critic
- TICKETS: Available now at FamilyStyleFest.com
For more information about Family Style and to stay up-to-date on the latest drops, be sure to visit www.familystylefest.com
Get your tickets now and prepare for a food festival experience unlike any other!
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