New York Racing Team has announced a high-profile partnership with Fanatics Sportsbook, naming the brand as the primary sponsor of the No. 44 Chevrolet driven by J.J. Yeley for two major NASCAR Cup Series races. Yeley will debut the Fanatics-branded car at the Cracker Barrel 400 on June 1 at Nashville Superspeedway and return with the bold Lava Red and Black design at the NASCAR Cup Series Championship at Phoenix Raceway on November 2.
The collaboration marks a full-circle moment for Fanatics Sportsbook, which launched its platform in Tennessee in 2023. In honor of the partnership, Fanatics will roll out exclusive new customer offers for both race weekends and expand its NASCAR betting options, including podium finishes, race parlays, and exacta/trifecta bets.
“We are proud to partner with John Cohen and the New York Racing Team,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming. “The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America.* We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.”
Fans can also bet on unique Yeley-specific markets, such as Starting Grid Position and Chevrolet placement. Heading into Nashville, Yeley is listed at +800 for a Top 10 finish.
The 1.33-mile Nashville Superspeedway, known as Middle Tennessee’s racing crown jewel, will host the No. 44 Chevrolet under the lights in prime time at 7 PM ET, live on Prime Video. The season finale at Phoenix Raceway airs November 2 on NBC.
NASCAR fans can follow @FanaticsBook on X and @FanaticsSportsbook on Instagram for updates and download the Fanatics Sportsbook app on iOS and Android to join the action.