Image Credit: NewDeez
The music industry landscape in 2025 is a complex beast. Talent alone rarely guarantees stardom, and streams don’t always translate into sustainable careers. Artists today are entrepreneurs, needing to cut through unprecedented noise, build deeply engaged fanbases, and establish lasting personal brands that transcend algorithms.
In this high-stakes environment, a different kind of player is emerging as an indispensable partner: Zack Mozes, the straight-shooting CEO of NewDeez, a marketing powerhouse known for turning digital potential into tangible dominance, and increasingly, for architecting the multi-faceted careers of savvy musicians.
Forget the tired industry tropes and generic marketing packages. Mozes, a figure who carries titles like the “Godfather of AI Marketing” and the “King of Cannabis Marketing” with the quiet confidence of someone who’s earned them through results, operates on a different frequency.
His agency, NewDeez, isn’t just about optimizing Spotify playlists or running social media ads (though they excel at the technical execution). It’s about building brands. It’s about leveraging a potent, data-driven “Omni-Marketing” approach that strategically blends cutting-edge digital tools with high-impact traditional methods – think sophisticated websites and fan apps coupled with eye-catching billboards and impactful media coverage – to create artists who aren’t just heard, but are seen, recognized, and invested in.
With over two decades in the digital trenches, Mozes brings a unique perspective. His background isn’t typical music mogul; it’s a blend of marketing and business strategy from the University of Arizona, sharpened by time in finance before diving headfirst into the digital marketing world.
This foundation allows him to see beyond vanity metrics and focus on what truly moves the needle for an artist’s career: visibility, fan loyalty, and ultimately, revenue streams that provide creative freedom. “Mediocre marketing isn’t in my vocabulary,” is his often-quoted mantra, a philosophy embedded deep within NewDeez’s DNA.
NewDeez: The Artist’s Omni-Marketing Arsenal
So, how does an agency known globally, handling over 1500 clients across every conceivable industry, become a secret weapon for musicians? By applying its core principles of results-driven, holistic marketing with a specific understanding of the artist’s journey. NewDeez doesn’t offer a one-size-fits-all solution; it crafts bespoke strategies designed to amplify an artist’s unique voice and vision.
Here’s how their “Omni-Marketing” approach translates for the music world:
- Building the Digital Hub (Websites & Apps): In an era of rented digital real estate (social media platforms), owning your home base is crucial. NewDeez develops sleek, functional websites that act as central hubs for everything – music, tour dates, merch, bios, and direct fan engagement. They go further by creating custom mobile apps, offering artists a direct line to their superfans, facilitating exclusive content drops, community building, and new avenues for merchandise sales – fostering loyalty beyond the stream.
- Maximum Visibility (SEO, Social, Billboards): Getting heard requires getting found. NewDeez employs sophisticated Search Engine Optimization (SEO) so fans searching for an artist or their genre find them easily. Their social media marketing goes beyond basic posting, focusing on authentic engagement and community building. But they also understand the power of tangible presence. Strategic billboard campaigns in key markets create buzz, announce album drops, or build iconic status – a bold move in a digital age that cuts through the clutter.
- Crafting the Narrative (Content & Media Coverage): An artist’s story is as important as their music. NewDeez’s team includes experienced writers and content creators who craft compelling narratives for bios, website copy, and social media. Crucially, they leverage Mozes’ strong foundation in media relations to secure meaningful media coverage – interviews, features, reviews – building credibility and reaching wider audiences than paid ads alone ever could. This isn’t just promotion; it’s reputation building.
- AI-Powered Precision: What does the “Godfather of AI Marketing” bring to music? Precision targeting, data-driven campaign optimization, and audience insights at scale. NewDeez utilizes AI tools not as a gimmick, but to understand fan behavior, identify high-potential markets, personalize outreach, and ensure marketing spend delivers maximum impact – finding the right listeners and turning them into dedicated fans.
The Unconventional Crossover: From Stage Presence to Storefronts
Here’s where the story takes a fascinating, Mozes-esque turn. Recognizing the growing trend of artists diversifying their portfolios and leveraging their personal brands, NewDeez has seamlessly integrated its other major area of expertise: cannabis. As the “King of Cannabis Marketing,” Mozes and his team possess unparalleled knowledge of navigating that complex, highly regulated industry.
Increasingly, NewDeez is helping entrepreneurial artists explore ventures beyond music, specifically guiding them through the intricate process of launching their own cannabis dispensaries or product lines.
Why? It’s a natural extension of brand building.
For artists whose identity resonates with cannabis culture, it represents a potentially lucrative avenue for entrepreneurship, leveraging their existing fanbase and cultural influence.
NewDeez acts as the bridge, providing the specialized marketing knowledge, compliance navigation, branding expertise, and digital infrastructure needed to launch a successful cannabis venture. It’s a testament to their holistic approach – they aren’t just promoting albums; they’re helping artists build diversified, sustainable business empires. This unique capability, born from their mastery in two seemingly disparate but culturally connected fields, sets them apart as a truly comprehensive partner for the modern artist-entrepreneur.
Why Artists Need a NewDeez Approach
The modern music industry demands more than just a great song.
It requires:
- Cutting Through Saturation: Millions of tracks are uploaded daily. A strategic, multi-channel approach (digital, social, PR, even physical like billboards) is essential to stand out.
- Building Direct Fan Relationships: Algorithms change, platforms fade. Owning the fan relationship through websites, apps, and email lists provides stability and direct monetization.
- Creating a Lasting Brand: Artists need to cultivate an identity and narrative that resonates beyond fleeting trends. Consistent, high-quality content and strategic media presence achieve this.
- Diversifying Income: Relying solely on streaming revenue is precarious. Exploring merch, fan clubs, and potentially larger ventures like cannabis requires business acumen and marketing muscle.
NewDeez, under Mozes’ leadership, addresses these challenges head-on. Their blend of technological prowess (AI-driven insights, app development) and strategic communication (compelling content, media relations, bold billboard placements) offers artists a robust toolkit.
They understand that building an artist’s career is akin to building any successful business – it requires data, strategy, consistent execution, and the willingness to adapt and innovate.
The Maestro of Marketing’s Vision
Zack Mozes – Image credit – NewDeez
Zack Mozes remains driven by a core philosophy: results matter most, fluff is fatal, and the optimal strategy often lies in the intelligent fusion of technology and human insight. His expansion into guiding music artists, and even facilitating their entry into the cannabis market, isn’t about chasing trends; it’s about applying his proven brand building principles and market penetration to empower creative individuals.
He sees artists not just as performers, but as brands and businesses with immense potential waiting to be unlocked through smart, aggressive, and authentic marketing. His agency, NewDeez, serves as the engine to power that potential, offering a partnership that goes far beyond typical music promotion.
Connect with the Architects of Artist Brands
For artists, managers, and labels looking to navigate the complexities of the modern music industry, build a powerful brand presence, and explore innovative avenues for growth – from dominating digital channels to launching groundbreaking ventures – Zack Mozes and NewDeez represent a unique and formidable ally. They offer the strategic thinking, technical execution, and industry-specific knowledge required to elevate an artist’s career from hopeful to headliner.
To learn more about how Zack Mozes and NewDeez can amplify an artist’s reach and build a lasting legacy, connect with their team:
NewDeez Head Office
Los Angeles, CA
Phone: +1 310-692-1214
Email: support@newdeez.com
Website: https://newdeez.com/
In an industry demanding constant evolution, partnering with a team that defines the cutting edge isn’t just an advantage – it’s essential.
NewDeez, guided by the vision of Zack Mozes, is proving to be the architect behind some of the most compelling artist success stories, both on and off the stage.