adidas is making its debut in FIFA Rivals, the officially licensed arcade-style mobile football game from FIFA and Mythical Games, launching globally on June 12. Through a new multi-year licensing deal, adidas will bring its iconic brand to the digital pitch with exclusive in-game products and features.
Players will gain access to a wide range of adidas-inspired content, including digital kits, limited-edition boots, and a special match ball. The collaboration also introduces a virtual adidas Training Facility, where users can upgrade player cards and tackle challenges to unlock rewards tied to real-world gear drops.
“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way,” said John Linden, CEO and co-founder of Mythical Games. “Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football.”
FIFA Rivals blends FIFA’s legacy with fast-paced mobile gameplay, offering real-time player-vs-player action, digital card trading through the Mythical Marketplace, and a chance to build dream squads using stars from top global clubs. The adidas partnership enhances that experience with dynamic content tied to both current performance and classic football heritage.
Following a successful beta in select markets, FIFA Rivals launches worldwide on iOS and Android devices on June 12. Players will also see cross-promotional campaigns and special in-game events that tie into adidas’ most celebrated football moments.