Paris Saint-Germain and The Weeknd are teaming up again with a new global campaign, PSG x XO: Beyond Limits. Beyond Borders. Unveiled in Los Angeles, the latest chapter of their collaboration celebrates both the clubâs football legacy and The Weekndâs bold creative vision.
The centerpiece is the âParis Los Angeles XOâ collectorâs edition 25/26 Home Jersey, co-designed by PSG and XO. It debuted during PSGâs 4-0 victory over AtlĂ©tico Madrid on June 15 at the Rose Bowl, where over 80,000 fans saw the exclusive kit in action. The jersey is available now at PSG House in L.A., online at store.psg.fr and xo.store, and in PSG retail stores.
“From the beginning, our vision with Paris Saint-Germain has been to build moments that feel both intimate and iconic. This collaboration is a celebration of identity, ambition, and the power of cultural crossover.”
– La Mar C. Taylor, Creative Director and Co-Founder of XO
The campaign also features an extended lifestyle collection, available for pre-order at theweeknd.com/xostore.
