The Cowboy Carter Tour isn’t just another Beyoncé spectacle, it’s a full-blown family affair. While Beyoncé continues to dominate the stage with her powerhouse performances, her loved ones are right there with her every step of the way, making this tour one of her most personal yet.
Night after night, Jay-Z and Tina Knowles are seen cheering from the VIP section, beaming with pride. But it’s Beyoncé and Jay-Z’s youngest daughter, Rumi Carter, 8, who’s capturing hearts and stealing the show.
During Beyoncé’s emotional song “Protector,” written for her children, Rumi takes center stage with her freestyle dance moves, winning over audiences nationwide. But on June 14, just a day before Father’s Day, the young star-in-the-making made the moment even more special.
As the performance ended, Rumi threw up the iconic Roc-A-Fella hand sign, her father’s signature gesture. From his VIP box seat, Jay-Z smiled proudly, returning the sign to his daughter. It was a heartfelt, unscripted tribute captured by fans on social media—one Instagram user, Beyxkelly, even caught Jay-Z’s glowing reaction.
Beyoncé followed suit at the end of the show, flashing the same Roc sign as she wished her husband a happy Father’s Day. It echoed a tradition from the Renaissance World Tour, where Blue Ivy, now 13, frequently made the same gesture during her performances last year.
This tour has marked Rumi’s official debut as part of the family’s performance legacy—something she had been eagerly anticipating. According to her grandmother, Tina Knowles, Rumi had been asking to join her mother and big sister on stage. And when asked how it felt to be cheered by thousands, the little star replied simply: “It feels powerful.”
Rumi recently celebrated her eighth birthday on June 13, alongside her twin brother Sir. Beyoncé gave her twins a shoutout on June 12, asking the crowd to help her wish them a happy birthday at the end of Rumi’s performance.
Tina Knowles continues to share Rumi’s growing confidence onstage proudly. In one reposted video from night four of the tour, Rumi struts out with ease and charisma, mimicking her older sister Blue Ivy’s poise.
“She said, ‘Oh, we walkin’? Say less. It’s giving big sis energy in training,” Tina captioned.
“She doesn’t just want to join the legacy… she wants to slay it too.”
According to Tina, Rumi has already started learning choreography, writing songs, and soaking up every moment onstage.
“She really did just strut out there,” Tina wrote. “One day, she’s going to walk that runway. She’ll be a force to be reckoned with—just wait.”