50 Cent is taking his media game across the pond, as they say, when you’re going to the United Kingdom, with a major expansion that signals his global vision is just getting warmed up. The mogul’s streaming platform, 50 Cent Action, is now available in the UK for £3.99 a month, marking its first move beyond U.S. borders since its launch.
Big move by 50. UK business.
Speaking with Deadline, 50 broke down why London was the perfect next step. “In London, everyone feels a connection. For anyone from New York or American recording artists, London is typically the first destination where they experience international appreciation,” he said.
This clear expansion is more than just business for Curtis Jackson. It’s personal. He believes the fans who have supported him since his early music days are now ready to follow his growth into the world of television and film. “My core audience, the individuals who enjoyed my music from the outset, are now older and at home. They will comprehend the creative entertainment decisions I make. I have blended music with entertainment,” he shared. “Launching in the UK is significant because I have a substantial audience here that hasn’t been able to engage with us. Now they finally have the opportunity to experience it.”
The FAST channel features titles from Lionsgate’s deep library as well as action films starring 50 himself, including Righteous Kill, 13, and The Expendables 4. Fans can also stream episodes from his blockbuster series Power.
And it’s already making waves. “My @50centaction channel is ranked in the top 5% of over 500 channels on Roku. I have more content coming your way today stay tuned!” he posted on the Gram.