Brandon T. Jackson is a cultural innovator at this point. The comedian and Percy Jackson actor is back in the spotlight with a fresh concept that fuses business grind with high-energy humor. His upcoming reality competition series Makin’ A Brand is gearing up for a Summer 2025 debut, and it promises to flip the typical entrepreneur show format on its head.
It’s essential to take note of the title in these times. Makin A Brand. A witty play on words and IYKYK.
Get this, presented by 1919 Distribution, Makin’ A Brand features aspiring founders stepping up to pitch their business ideas and product dreams in front of a celebrity panel. But it’s not all straight talk and startup jargon. The twist? These pitches are met with hilarious commentary and raw reactions that bring the comedy heat. Think Shark Tank with the wild spirit of Wild n Out.
It’s clear from the clip, Brandon will be front and center as the host, leading contestants through challenges while keeping the vibe high and the room buzzing. The judging panel is stacked with recognizable names across entertainment and business, including Yvette Nicole Brown, Chris Spencer, Joe Torry, Alex Thomas, Arrington Foster, and Dr. Jessica Edwards of Zara Medical. More big names are expected to appear throughout the season.
“This is more than just a competition, it’s a platform to build, laugh, and grow,” Jackson said in a recent statement. “We’re giving people a chance to showcase their hustle, while also letting them show who they are beyond the brand.”
With sharp minds, quick jokes, and real opportunities on the line, Makin’ A Brand is setting itself up to be a must-watch series that puts personality and innovation front and center.