Oakley has officially named Travis Scott as its first-ever Chief Visionary, announcing a multi-year creative partnership that marks the beginning of a new era for the brand. Known for his boundary-pushing artistry and global influence, Scott will lead a collaborative effort with his Cactus Jack team to reimagine the future of eyewear, apparel, and cultural design.
Scott has long been a fan of Oakley’s signature style, wearing the brand on and off stage, including during his record-breaking Circus Maximus tour. Now, he moves from supporter to collaborator, with plans to evolve Oakley’s product legacy, reinterpret archival styles, and craft innovations through his creative lens.
To mark the beginning of this partnership, Oakley and Travis Scott have launched a limited Day Zero drop, available now on shop.travisscott.com. The exclusive release offers fans a first look at the vision behind the collaboration, setting the tone for what promises to be a game-changing alliance in fashion and design.