Grammy-winning rapper Roddy Ricch made an unexpected splash at Paris Fashion Week, walking the runway for 424’s Spring/Summer 2026 show and marking his official modeling debut. The West Coast artist opened the show in a sharply tailored look that merged the brand’s signature streetwear edge with refined detailing.
Set in a raw, industrial venue in the heart of Paris, the show served as the opening event of PFW Men’s. 424’s latest collection also celebrated its ongoing creative collaborations with American luxury labels Hoorsenbuh and Dita, which returned to present custom fine jewelry and high-end eyewear throughout the presentation.
Roddy’s presence added a new dimension to a cast that blended models with cultural figures across music, sports, and fashion. Notable names on the runway included Will Poulter, REMA, Max Welti, Julez Smith, Joe Willock, and Tommy Richman. The surprise appearance had guests buzzing as the fashion week festivities officially kicked off.