An immersive pop-up event in SoHo, New York City, celebrated KAROL G’s latest album, Tropicoqueta, last Friday, drawing thousands of fans and unveiling Häagen-Dazs as Complex’s official ice cream partner for the summer.
The event, a collaboration between KAROL G and Complex, brought the vibrant essence of her new musical era to life. Long lines of eager fans stretched down the block, all vying for a chance to experience the exclusive offerings. Attendees were treated to a range of limited-edition merchandise, collectible GAS Trading Cards, and various immersive experiences designed to reflect the bold themes of Tropicoqueta.
A highlight of the afternoon was a surprise appearance by KAROL G herself. The acclaimed artist delighted the massive crowd by signing autographs, posing for photos, and dancing along to her biggest hits with her dedicated fanbase, creating unforgettable personal moments for many.
Adding a sweet touch to the festivities, Häagen-Dazs, newly named Complex’s official ice cream partner of the summer, provided complimentary ice cream samples. A custom Häagen-Dazs stationary cart was set up outside the Complex New York store, offering those waiting in line a refreshing treat. The indulgent flavors available included Vanilla Salted Caramel, Summer Berry, Triple Chocolate Fudge, and Toasted Almond Fudge Belgian Waffle Cones, ensuring that fans could savor the moment while immersed in the “Tropicoqueta” experience. This partnership kicks off a coast-to-coast pop-up series, promising more sweet collaborations throughout the summer.