The collaboration comes at a historic moment for the sport, as the tournaments mark the official U.S. competition debut of the ASB GlassFloor. This cutting-edge LED court features integrated technology capable of displaying dynamic digital graphics and next-generation visuals beneath the playing surface.
Maintaining the “Streak-Free Shine” on Center Court
To ensure the high-tech surface remains competition-ready, Windex® will serve as the presenting partner of the Windex® Glass Court Cleaning Crew. Fans will see the crew on the court throughout the tournament, playfully styled as high-rise window cleaners in themed uniforms, complete with Windex®-branded mops and towels.
“’Cleaning the glass’ means something powerful in basketball, and fittingly, it has defined our brand for generations,” said a Windex® spokesperson. “For 90 years, Windex® has stood for clarity and performance—values that resonate deeply in the game.”
Beyond the Sidelines
The partnership extends beyond the cleaning crew. Windex® will utilize the ASB GlassFloor’s unique LED capabilities for dynamic on-court moments and real-time social media content.
As the official partner, Windex® is highlighting its diverse portfolio of products, including:
Windex® Original Glass Cleaner: The iconic solution for a streak-free shine.
Windex® Electronic Wipes: Specially formulated for modern screens and LED displays, similar to the technology used in the ASB GlassFloor.
Multi-Surface and Outdoor Solutions: Designed for a variety of modern household surfaces.
Tournament Schedule
The Big 12 Women’s Basketball Tournament is scheduled for March 4–9, immediately followed by the Men’s Basketball Tournament from March 10–14.
For more information on the tournaments, fans can visit big12sports.com, and those looking to achieve their own championship-level shine can explore the full product line at Windex.com.
