Stephen Curry leads the NBA in jersey sales for the 2025–26 season, while the New York Knicks top overall team merchandise rankings.
The top five jersey sellers also include Luka Dončić, Jalen Brunson, Victor Wembanyama, and LeBron James.
A notable trend sees younger stars rising, with players like Anthony Edwards and Cooper Flagg gaining traction. Six of the top 15 sellers are 25 or younger, highlighting a generational shift in fan demand.