Inside New York City’s bustling Meatpacking District last night, the atmosphere shifted into complete relaxation as OREO Cakesters officially debuted “The Softer Spot.” This immersive experiential pop-up was meticulously designed to celebrate the brand’s uniquely soft-baked personality, encouraging fast-paced New Yorkers to slow down, put their phones on “Soft Mode,” and fully embrace the softer side of life.
The exclusive VIP Preview Night on Thursday, June 11th, welcomed a highly curated group of creators, tastemakers, entertainment personalities, and brand partners to kick off the summer season with music curated by DJ DILLY.
Bravo and Reality Royalty Lean into “Soft Mode”
The star-studded evening was hosted by TV Personality Carl Radke (Bravo’s Summer House), who brought a sophisticated, wellness-forward energy to the space. The night also served as a premium showcase for Radke’s non-alcoholic beverage creation, Soft Bar, which held down a featured menu of four delicious, thoughtfully crafted mocktails that perfectly mirrored the event’s mindful, balanced theme.
Radke was joined by a heavy-hitting roster of reality television favorites, including Summer House castmates Ben Waddell and Sabrina Belle; Vanderpump Rules and The Valley stars Scheana Shay and Brock Davies; The Bachelorette’s Charity Lawson; Elenora Srugo from Netflix’s upcoming Selling the City; and Jade Shenker from Netflix’s hit Owning Manhattan.
Adding an unexpected dose of classic New York street culture to the sweet festivities, hip-hop artist Kosha Dillz surprised the elite crowd with an energetic two-song freestyle performance. The rapper had the room jumping with a clever, off-the-dome rhyme about OREO Cakesters, followed by his newly viral New York Knicks celebratory anthem that had the entire room chanting.
Cloud Pits, Blind Ovens, and Scent Stations
The multi-sensory environment gave VIP influencers—including Sergio Farias, Topher Griffin, Toni Ferrara, Savannah Vinson, Tommy Bracco, and Roxy Manning—full access to a playground of interactive activations highlighting Cakesters’ four signature flavors: Original, Golden, Double Chocolate, and Confetti Cake.
The space was packed with highly shareable, content-ready installations:
- The Soft-Baked Bakery Counter: Where guests sampled fresh Cakesters and indulged in bakery-inspired culinary moments.
- The “Blind Bag” Oven Experience: A gamified installation that offered surprise high-end brand prizes.
- The Cloud Pillow Pit: An immersive, ultra-plush lounge installation complete with an overhead mirror engineered specifically for viral content capture.
- Scent Discovery Stations: Interactive sensory pods designed to evoke feelings of nostalgia, softness, and comfort through custom fragrance profiles.
The Elevated Mocktail Movement Takes Center Stage
A major standout feature of the night was the Soft Bar Beverage Experience. Reflecting the massive cultural shift toward mindfulness, inclusion, and alcohol-free socialization, Radke’s team served up an elevated menu of signature zero-proof cocktails designed to complement the soft-baked treats.
Attendees sipped on the Golden Hour, Soft Summer Spritz, Bitter Beginning, and the rich Tonka Noir, proving that sophisticated bar rituals don’t require alcohol to foster genuine connection.
How to Visit the Pop-Up This Weekend
If you missed the VIP launch, the “Soft Mode” experience is just getting started. The activation—complete with a gorgeous, branded Cakesters Airstream—is opening its doors to the public for a two-day weekend takeover.
New Yorkers can step out of the daily grind and into the comfort zone to grab exclusive merchandise and free product giveaways on a first-come, first-served basis.
- Where: 22 Little West 12th Street, New York, NY 10014
- When: Friday, June 12th and Saturday, June 13th
- Time: 12:00 PM – 7:00 PM Daily
Watch our recap below!
Photo Credit: Getty Images/Michael Simon
Are you ready to embrace the soft life this weekend? Which OREO Cakesters flavor are you grabbing at the Airstream first—Double Chocolate or Confetti Cake?