Amanda Mifsud Brings Australian Design Expertise To America’s Luxury Hospitality Market

Amanda Mifsud has spent her career designing spaces that do more than look beautiful. The Australian interior designer, design consultant, and founder of Blind Inspiration has built a reputation for creating luxury hospitality, retail, commercial, and residential environments that seamlessly balance aesthetics, functionality, and human experience. Working across Australia and the United States, Amanda specializes in luxury interior design and the integration of advanced shading and window-covering systems into premium architectural spaces. Her work is driven by a belief that great design should never compete with architecture. Instead, it should quietly enhance the way people experience light, privacy, movement, and connection within a space.

That philosophy has shaped a portfolio that spans luxury hotels, high-end retail destinations, and residential developments. Among her notable projects are Fashion Island in Newport Beach, California, Luxe Hotel, the Dream Hotel Hollywood Stage One Lobby Area, a project she continues to work on, and Elephante in Santa Monica, California, the popular coastal rooftop destination celebrated for its Mediterranean-inspired atmosphere and seamless indoor-outdoor living experience. Through Blind Inspiration, Amanda focuses on creating sophisticated environments where design and functionality work together effortlessly. Her expertise in hospitality design centers on enhancing guest experiences through refined light control, privacy solutions, natural textures, and thoughtful spatial planning. The result is an environment that feels luxurious without appearing forced, allowing architecture and surroundings to remain the focal point.

Before expanding into the United States market, Amanda worked as an interior designer and served as Head Interior Designer for Australian luxury menswear brand Joe Bananas. Known for its bold tailoring, vibrant prints, and elevated resort-inspired aesthetic, the brand became recognized for creating immersive retail experiences that blended fashion, architecture, and storytelling. Amanda led the interior design and spatial planning for three flagship retail locations: The Rocks and Queen Victoria Building (QVB) in Sydney, along with Chapel Street in Melbourne. Her work focused on translating the brand’s distinctive identity into sophisticated physical environments through bespoke cabinetry, layered materials, and refined architectural detailing. The projects required balancing creativity with commercial performance while creating memorable customer experiences that reflected the brand’s unique personality.

The experience allowed Amanda to develop a deeper understanding of how thoughtful interior design can shape customer engagement, influence brand perception, and create immersive environments that extend far beyond the products themselves. Those principles would later become central to her work across luxury hospitality, retail, and residential projects throughout Australia and the United States. Her transition into the American market allowed Amanda to expand her expertise beyond traditional interior design. Working on luxury hospitality and retail developments, she increasingly focused on integrating sophisticated shading systems designed to improve natural light control, privacy, textile presentation, and customer experience without compromising architectural integrity.

Amanda collaborates closely with developers, architects, contractors, and installation teams to ensure every project is delivered efficiently while maintaining a seamless design vision. Her hospitality work has become particularly valued for improving both the visual atmosphere and operational functionality of luxury environments, especially outdoor spaces designed for year-round use. For Amanda, however, design extends far beyond appearance.

“My background in interior design and luxury interiors has profoundly shaped the way I approach innovation,” she says. “True design is never just about aesthetics. It is about how people emotionally experience a space.” She credits Australia’s unique relationship with light, landscape, and indoor-outdoor living as one of the most significant influences on her creative philosophy. “We design around light, landscape, water, openness, and indoor-outdoor living,” Amanda explains. “Every design element must contribute to both the visual narrative and the way a space performs.” That philosophy ultimately inspired the creation of OMNI, a concept Amanda developed after becoming frustrated with traditional plantation shutters, which she felt no longer reflected the realities of contemporary architecture. “Traditional plantation shutters had become visually heavy and restrictive within contemporary architecture,” Amanda says. “As homes and hospitality spaces evolved to embrace expansive glazing, natural light, and uninterrupted views, conventional shutters still felt designed around enclosure rather than openness.” She wanted to create a system capable of delivering privacy, climate control, and sophistication while visually disappearing when not in use. In addition to enhancing privacy and aesthetics, the system was designed with sustainability in mind. By improving solar control and helping regulate interior temperatures, OMNI can contribute to greater energy efficiency, reduce energy consumption, and potentially lower energy costs, aligning luxury design with environmentally conscious living.

“To me, luxury design is about freedom, movement, light, and emotional connection to a space,” Amanda says. “The future of shutters needed to feel intelligent, architectural, and almost invisible within the environment.” Rather than designing simply another product, Amanda envisioned OMNI as an architectural feature capable of redefining how interiors interact with light and landscape. “My creative vision was to create movement within static architecture,” she explains. “I wanted the shutter to almost disappear when desired, transforming spaces instantly from private and intimate to completely open and connected to the environment.” Inspired by the adaptability often found in luxury hospitality design, OMNI was developed to integrate discreetly into sophisticated interiors through intelligent detailing and motorized movement that preserves visual harmony while maximizing flexibility. At the center of Amanda’s design philosophy is a simple phrase that reflects her overall approach: “More view, less shutter.” “I have always believed the most successful interiors are the ones that create a connection to their surroundings rather than compete with them,” Amanda says. “Architecture should frame views beautifully, not obstruct them.”

Today, Amanda Mifsud continues working on upcoming retail and hospitality developments throughout the United States, including future Joe Bananas retail expansions and major hotel projects planned through 2027 and beyond. As luxury design increasingly moves toward seamless integration, flexibility, and experiential living, Amanda Mifsud’s work reflects a broader shift taking place across architecture and hospitality, one where the most sophisticated design solutions are often the ones that feel almost invisible.

Leave a Reply

Your email address will not be published. Required fields are marked *