Nearly a decade after their original “Just Rémy” partnership set a new standard for luxury-meets-streetwear collaborations, Don C and Rémy Martin have joined forces once again. Their latest debut—a highly coveted, limited-edition Just Don capsule collection—is rooted in a shared philosophy: that great style, much like exceptional cognac, is cultivated over time.
Just as Rémy Martin V.S.O.P. is crafted through years of patience, expertise, and unyielding intention, personal style is shaped by experience, confidence, and the defining moments along the way. Rather than taking the traditional commercial route, Don C and Rémy Martin are delivering this release through an entirely non-retail experience via the My Style Sweepstakes, running now through September 7. Designed to reward true connoisseurs of culture, these items will not be sold in stores at any price.
Collection Tiers & Sweepstakes Breakdown
Entries are open through September 7. Fans have the opportunity to secure pieces across three tiers:
- 3 Grand Prize Winners: Custom Just Don Leather Jacket
- 10 First Prize Winners: Premium Just Don Hoodie
- 50 Second Prize Winners: Heavyweight Just Don T-Shirt
We sat down with Don C to break down the creative vision behind the three-tier collection, why authentic style is the ultimate reflection of personal ambition in 2026, and why opting for an exclusive sweepstakes drop felt like the only right move for this legendary reunion.
The Source: It’s been nearly a decade since the original “Just Rémy” partnership. When you look back at that first collaboration compared to this new one, how has your approach to design and storytelling evolved over the last ten years?
Don C: Rémy Martin has been part of my story for a long time, so coming back together never felt like revisiting the past—it felt like picking up where we left off.
Over the last decade, my approach has become a lot more intentional. I’ve learned that the best pieces are the ones people reach for over and over again. They have to feel elevated, but they also have to fit into everyday life. That’s where quality and craftsmanship really matter, because those are the things that make people keep coming back to a piece year after year.
The campaign highlights the idea that both exceptional cognac and great style are “cultivated over time.” How did you translate the patience and intention of Rémy Martin’s aging process into the physical design and material choices of this collection?
I’ve always believed that great style isn’t created overnight. Instead, it’s cultivated through experience, confidence, and a clear sense of identity. That philosophy naturally aligned with Rémy Martin, where every bottle reflects years of patience, craftsmanship, and intention.
When designing this collection, I wanted every detail to embody that same mindset. We prioritized premium materials, timeless silhouettes, and elevated craftsmanship over fleeting trends. The goal was to create pieces that feel lasting. That’s what resonated most with me about Rémy Martin V.S.O.P. The quality isn’t just in the finished product—it’s in the time, expertise, and care behind every step of the process.
Could you walk us through the creative process for the three specific tiers—the leather jacket, the hoodie, and the t-shirt? How does each piece tell a different part of this style story?
I wanted each piece to represent a different part of someone’s wardrobe while staying connected through the same design philosophy.
The leather jacket is the statement piece. It’s the one that marks a moment and gets better the more you wear it. The hoodie brings that same attention to quality into something that’s part of your everyday rotation. Then the t-shirt is the foundation—the essentials matter just as much, and even the simplest piece deserves great materials and thoughtful design.
The whole collection is about elevated design that’s still wearable. They’re pieces that fit naturally into your life instead of feeling like they’re only meant to be collected.
The collection leans heavily on the idea that style reflects ambition, individuality, and success. For you personally, what defines “ambitious style” in 2026?
Ambitious style is about authenticity. It’s not about wearing what’s popular—it’s about wearing what reflects who you are.
Style has always been one of the most honest ways people tell their story. When someone is comfortable in their own identity, you can see it before they even say a word. It’s confidence, individuality, and having your own point of view instead of following someone else’s.
Opting for a completely non-retail, sweepstakes-only release is a bold move. Why did that feel like the right approach for this collaboration instead of a traditional commercial drop?
One of the things I loved most about this collaboration was the opportunity to create something genuinely rare. In today’s world, almost everything is available to buy instantly. This collection was about doing the opposite.
The My Style Sweepstakes makes the collection feel more meaningful because it’s about giving people the opportunity to own something truly exclusive while celebrating their own personal style. That’s a stronger connection than simply putting something on a shelf.