The Toronto artist continues building momentum as his latest single, “Lighta Lighta” featuring DJ Oshawn, reaches No. 11 on the Canadian iTunes Hip-Hop/Rap chart.
For GRABBZ, success in music has been built the same way he built his business: independently.
Before charting records, the Scarborough, Toronto artist established himself as the founder of Hotgrabbz, a business that earned him the nickname “The Grabba Man.” Running the company gave him first-hand experience in branding, marketing and investing in his own vision, lessons that would later shape his approach to music.
Rather than waiting for industry opportunities, GRABBZ brought an entrepreneurial mindset into every release, treating each song as part of a long-term brand rather than a standalone single.
That strategy continues to pay off.
His latest release, “Lighta Lighta” featuring DJ Oshawn, reached No. 11 on the Canadian iTunes Hip-Hop/Rap chart, following “I Do This,” which peaked at No. 12, and “Toonies Loonies,” which climbed to No. 5 on the Canadian iTunes chart.
Together, the chart placements reflect the steady growth of an artist building his career outside the traditional major-label system.
GRABBZ’s catalog has now accumulated more than one million streams across platforms and includes releases such as “Nasty,” “Free Game,” “I Hustle Baby,” “Toonies Loonies,” “I Do This” and “Lighta Lighta.” Drawing inspiration from entrepreneurship, ambition and personal experience, his music consistently explores themes of ownership, discipline and perseverance. He also studied music engineering, giving him experience in songwriting, recording and production while maintaining creative control over his work.
Featuring DJ Oshawn, “Lighta Lighta” captures a confident, celebratory energy. Built around the familiar phrase of asking someone for a light, the record transforms that everyday moment into a statement about presence, confidence and bringing energy wherever you go. Its memorable hook gives the song strong replay value while making it well suited for live performances, parties and social media.
Where “I Do This” focused on discipline and work ethic, “Lighta Lighta” reflects the reward that comes from years of consistent effort. Reaching No. 11 on the Canadian iTunes Hip-Hop/Rap chart adds another milestone to GRABBZ’s growing independent career.
While many artists rely on viral moments, GRABBZ has built his momentum through ownership, consistency and long-term investment in both his business and his music. With multiple Canadian iTunes chart placements and more than one million career streams, he continues expanding his audience while remaining committed to doing it on his own terms.
For listeners discovering him through “Lighta Lighta,” the latest chart success may be their introduction to GRABBZ. For the Toronto artist, it’s another step in a journey that began long before the charts.
Artist Quote
“Hotgrabbz taught me how to build a brand, understand my audience and put my own money behind what I believe in. I brought that same mentality into the music. Every chart position shows that the work is connecting, but I still feel like the bigger story is just beginning.”
“Lighta Lighta” featuring DJ Oshawn is available now on all major streaming platforms.
For music, videos and more information, visit https://thisisgrabbz.com.