Chinese Brand Li-Ning takes New Direction after being criticized for Copying Adidas for Years

Chinese sportswear brand Li-Ning (who recently signed Portland Trailblazer CJ McCollum) is embracing a new “futuristic sneakers hall of fame” aesthetic amids a brand face-lift. The brand is one of China’s leading local sportswear marketers and it recently revamped it’s brand by designing a new logo and slogan, to better compete with rivals Nike and Adidas both […]