SOURCE SPORTS: Paris Saint-Germain Partners with LIDS for New Miami Store

Paris Saint-Germain (PSG), France’s most successful football team, has launched a new permanent store site in…

All About the Hustle: Countdown to FAST Sneaks’ Launch, The First-Ever AI Footwear Company to Give Collectors One for the Shelf and the Street

Artificial intelligence (AI), while often an enigmatic buzzword, is undeniably revolutionizing industries worldwide. One striking example…

Share of Profits From Adidas and Yeezy Sales To Go to Anti-Defamation League

The organizations for donations from the relaunch of Adidas bulk of YEEZY products have been revealed.…

First Adidas and YEEZY Restock Under New Agreement Set for June 1

The Adidas restock is officially confirmed. Following reports of a renewed partnership and UK page loading,…

Pulled a Webber: Stephen Curry and Warriors Survive Game 4 After Timeout Turnover

With 40 seconds left in game four against the Sacramento Kings, Stephen Curry called a timeout…

[WATCH] Are Silicon Shots And BBL’s A Trend Of The Past?

The boom of the Brazilian Butt Lift, or BBL, has been a hot topic in recent…

[WATCH] Charlamagne Tha God Defends Anchor Fired For Reciting Snoop Dogg Lyric

Charlamagne Tha God has come to the defense of a news presenter who hasn’t been seen…

New Balance Announces New 574 Sneaker Connection at Foot Locker

Today, New Balance will debut its new 574 lines exclusively at Foot Locker, Inc. The monochrome…

Nike Responds to Kool Kiy’s Counterclaim, Labels Designer a ‘Serial Copyist’

Last month, designer Kool KIY filed a counterclaim against Nike after the sneaker and apparel giant…

SOURCE SPORTS: Don C Teams with Klarna to Present New Sneakers to Benny the Bull

Benny the Bull, the enduring mascot of the Chicago Bulls, received a pair of brand-new sneakers…

Jordan Brand Announces NIL Sponsorship with Class of 2024 Point Guard Kiyomi McMiller

Kiyomi McMiller with the Jordan Brand has entered a name, image, and likeness (NIL) sponsorship deal.…

Jordan Brand Announces Jayson Tatum’s First Signature Sneaker, the Tatum 1

The Tatum 1 is Jayson Tatum’s first signature shoe with Jordan Brand. The Tatum 1 is…

SOURCE SPORTS: Anthony Edwards, Tyrese Maxey and Scoot Henderson Star in Foot Locker’s ‘Ball Starts Here’ Campaign

Foot Locker is launching its new worldwide basketball campaign, “Ball Starts Here,” today. Before All Star…

Tiffany & Co x Nike, ‘A Legendary Pair’

On Sunday, Tiffany & Co. and Nike officially announced their collaboration on the  Nike x Tiffany…

PUMA Hoops Reveals New ‘Jade’ Colorway of LaMelo Ball’s MB.02 Sneaker

The MB.02 Jade is the latest generation of LaMelo Ball’s signature shoe from PUMA Hoops. LaMelo…

PUMA Hoops Releases New Edition of Breanna Stewart’s ‘Stewie 1’

The Stewie 1 Reintroduce, Breanna Stewart’s iconic sneaker, is getting a new incarnation from PUMA Hoops.…

Ja Morant Debuts First Signature Sneaker During Christmas Day Game

Ja Morant had his first Christmas Day game on Sunday against the Golden State Warriors. The…

Sneaker Studio FCTRY Lab Acquires $6 Million Fundraise; One of the Largest Investments in a Black Founder in 2022

FCTRY LAb is a BIPOC-led, LA-based footwear prototyping lab and venture studio that aims to democratize…

Vans and Timberland Reveal First Collaboration

Vans and Timberland are launching their first capsule collection together in celebration of the 30th anniversary…

It’s a Wrap for Cardi B and Reebok

After a four-year partnership, Cardi and Reebok are wrapping up their partnership. Reebok CEO Todd Krinsky…