Nike Announces New “Play for the Future” Signature Pack to Release on NBA All-Star Sunday

Nike Announces New “Play for the Future” Signature Pack to Release on NBA All-Star Sunday

With NBA All-Star set to go down on Sunday, Nike has revealed their new signature pack, "Play for the Future."...
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Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell

Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell

A mother was forced to resign from her job after her son charged close to $133,000 on her credit card....
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Adidas Is Officially Selling  Struggling Reebok Brand

Adidas Is Officially Selling Struggling Reebok Brand

Fifteen years after buying Reebok, Adidas is parting ways with the brand. Adidas announced on Tuesday that it plans to...
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Vans Introduces New Livestream Broadcast ‘Channel 66’

Vans Introduces New Livestream Broadcast ‘Channel 66’

Vans is excited to announce the launch of Channel 66, a digital live stream network broadcasting weekdays from New York...
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3 Things Elijah “Mista Bless” Torres Learned While Brokering Sneaker Collab Between Fila And Maino

Elijah Torres, known in the streets as “Mista Bless” has played many roles across the industry.  He’s worked on ventures...
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Jordan Brand Announces Russell Westbrook’s “Why Not?” Zer0.4

Jordan Brand Announces Russell Westbrook’s “Why Not?” Zer0.4

Russell Westbrook will hit the court this season for a new team, the Washington Wizards. With his takeover of D.C....
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Trae Young Inks Multi-Year Extension with Adidas

Trae Young Inks Multi-Year Extension with Adidas

With the NBA preseason tipping off this Friday, Trae Young will continue to hit the court in Adidas.The Atlanta Hawks...
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Dwayne Johnson Reveals He and His Family Are Recovering From Coronavirus
Former NBA Player Larry Sanders Says J. Cole Has "A Real Shot" At Making It In The NBA

J. Cole & PUMA Announce Multi-Year Footwear & Apparel Partnership

PUMA officially announced its multi-year footwear and apparel partnership with Grammy award-winning artist, J. Cole.  According to PUMA’s global director of brand and marketing: “Cole’s involved in produ... Read Article
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adidas Originals Launches Change Is A Team Sport, Kicks Off With Film By Jonah Hill

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams at t... Read Article
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Teyana Taylor Models the Newly Unveiled Jordan Brand Women’s Flight Utility Apparel Capsule and Footwear

Jordan Brand has launched the Flight Utility Apparel capsule for women, which is inspired by the brand’s first apparel line, a collection of visionary designs that look to the future in fearless style. The col... Read Article
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[WATCH] Yasiin Bey Formerly Known as Mos Def Releases New Album in Most Unique Way

Yasiin Bey, formerly known as Mos Def, sat down with MSNBC's Ari Melber to discuss his newest studio recording of yasiin bey: Negus, which is only offered offline. The Brooklyn rapper decided to create a fine ... Read Article