Adidas Is Officially Selling  Struggling Reebok Brand

Adidas Is Officially Selling Struggling Reebok Brand

Fifteen years after buying Reebok, Adidas is parting ways with the brand. Adidas announced on Tuesday that it plans to...
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Vans Introduces New Livestream Broadcast ‘Channel 66’

Vans Introduces New Livestream Broadcast ‘Channel 66’

Vans is excited to announce the launch of Channel 66, a digital live stream network broadcasting weekdays from New York...
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3 Things Elijah “Mista Bless” Torres Learned While Brokering Sneaker Collab Between Fila And Maino

Elijah Torres, known in the streets as “Mista Bless” has played many roles across the industry.  He’s worked on ventures...
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Jordan Brand Announces Russell Westbrook’s “Why Not?” Zer0.4

Jordan Brand Announces Russell Westbrook’s “Why Not?” Zer0.4

Russell Westbrook will hit the court this season for a new team, the Washington Wizards. With his takeover of D.C....
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Trae Young Inks Multi-Year Extension with Adidas

Trae Young Inks Multi-Year Extension with Adidas

With the NBA preseason tipping off this Friday, Trae Young will continue to hit the court in Adidas.The Atlanta Hawks...
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SOURCE SPORTS: Jimmy Butler Signs with Li-Ning, Set to Receive Signature Shoe

SOURCE SPORTS: Jimmy Butler Signs with Li-Ning, Set to Receive Signature Shoe

Jimmy Butler really is Dwyane Wade 2.0. After becoming the on-court cornerstone of the Miami HEAT, Jimmy Butler is also...
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King Saladeen Links with Diadora for Philly Exclusive Sneaker Collection

King Saladeen Links with Diadora for Philly Exclusive Sneaker Collection

King Saladeen has teamed with Diadora for a new special footwear collection that is highlighted by the Diadora Maverick and...
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the shoe surgeon halloween themed freddy air jordan  custom

The Shoe Surgeon ‘Murdered’ This Halloween-Themed “Freddy” Air Jordan 1 Custom

Our guy Dominic "The Shoe Surgeon" Ciambrone is a beast when it comes to these custom kicks, so it comes as no surprise that the "sneakersmith" decided to pull out all the stops this Halloween to cook up a Fred... Read Article
official images kendrick lamar nike react element

Take an Official Look at the Kendrick Lamar x Nike React Element 55

A few days ago we got an early look at Kendrick Lamar's upcoming Nike React Element 55 collaboration straight from the emcee himself, and now we've got official images of the shoe that's rumored to be arriving ... Read Article
Screen Shot    at

Reebok Debuts WondaGurl’s “It’s A Man’s World” Sneaker Drop Today!

Today, Reebok announces its partnership with famed music producer, WondaGurl, as part of its ‘It’s A Man’s World’ campaign. WondaGurl is the second female icon the brand has joined forces with for this campaign... Read Article
first look kendrick lamar nike react element  collaboration

Kendrick Lamar Gives a First Look at His Upcoming Nike React Element 55 Collab

Kendrick Lamar killed it with all of his Nike collabs that dropped last year, and now the Compton rap king is returning to his Swoosh-shaped throne to deliver a special colorway for the React Element 55. ... Read Article
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cormega ewing athletics sport lite collaboration interview

Exclusive: Cormega Is Still Out Here Doing Cool Shit, Like This Sneaker Collab With Ewing Athletics

The career of Brooklyn-bred rap vet Cormega could easily be one of the greatest triumph stories in '90s Hip-Hop history. Going from a public beef with Nas and a debut album that got shelved for years, to that s... Read Article