Los Angeles Native YG Gives Away $10K Worth Of New “Block Runner” Sneakers At Skid Row’s Union Rescue Mission

Los Angeles Native YG Gives Away $10K Worth Of New “Block Runner” Sneakers At Skid Row’s Union Rescue Mission

LA Native, YG, launches 4Hunnid “The Flame” footwear brand as an extension of his 4Hunnid LA-based business. Yesterday, he showed...
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Kanye’s New Yeezy 450 Cloud Whites Sell Out In Under A Minute

Kanye’s New Yeezy 450 Cloud Whites Sell Out In Under A Minute

Kanye continues to wow the world of pop culture as his Yeezy brand gets more and more popular, selling out...
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Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell

Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell

A mother was forced to resign from her job after her son charged close to $133,000 on her credit card....
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Sprayground Drops Collaborative 4-Piece Collection With Lil TJay

Sprayground Drops Collaborative 4-Piece Collection With Lil TJay

Sprayground – the rebellious and most artistically designed backpack and influential streetwear brand, unveils exclusive collaboration with hip hop artist,...
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SOURCE SPORTS: Redskins RB J.D. McKissic Honors Tupac And Nipsey In New Cleat Design

SOURCE SPORTS: Redskins RB J.D. McKissic Honors Tupac And Nipsey In New Cleat Design

TMZ Sports has reported that Washington Redskins running back J.D. McKissic wanted to show love to some West Coast legends...
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Reebok and Cardi B Drop First-Ever Footwear Collection

Reebok and Cardi B Drop First-Ever Footwear Collection

Reebok is proud to announce its first-ever footwear collection with the ever-iconic Cardi B.  The collection, officially dropping on November...
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Cardi B Launches Her First Ever Reebok Footwear Collection

Cardi B Launches Her First Ever Reebok Footwear Collection

Cardi B posted a new photo to her Instagram account this weekend teasing a limited early release of her all-new sneaker with Reebok...
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Los Angeles Native YG Gives Away $10K Worth Of New “Block Runner” Sneakers At Skid Row’s Union Rescue Mission

LA Native, YG, launches 4Hunnid “The Flame” footwear brand as an extension of his 4Hunnid LA-based business. Yesterday, he showed up to Skid Row to give the $200 sneakers to homeless staying at the Union Rescu... Read Article
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Nike VP Resigns After Son Uses Her Credit Card To Buy $133K In Shoes To Resell

A mother was forced to resign from her job after her son charged close to $133,000 on her credit card. The kicker is that the son is a 19-year-old sneaker reseller and the mother is the VP of Nike North Americ... Read Article
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Reebok and Cardi B Drop First-Ever Footwear Collection

Reebok is proud to announce its first-ever footwear collection with the ever-iconic Cardi B.  The collection, officially dropping on November 13, amplifies a collective mission to inspire women through se... Read Article
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Cardi B Launches Her First Ever Reebok Footwear Collection

Cardi B posted a new photo to her Instagram account this weekend teasing a limited early release of her all-new sneaker with Reebok for her birthday. The Club C Cardi seen in the photo was by... Read Article
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Vans Announces Anderson .Paak as Global Music Ambassador

Vans, the original action sports brand, and advocate for creative expression is proud to announce three-time Grammy award-winning artist, musician, and producer Anderson .Paak as the brand’s first Global Music... Read Article
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Kanye West: I’m Wearing Jordans Until I Get Board Seat At Adidas

Kanye's most recent Twitter rant is focusing on his deals with his YZY brand with GAP and his famed Yeezy brand with adidas. Kanye has officially declared that he is not releasing anything with GAP and he'... Read Article
McDonald's Announces New Partnership with Travis Scott

The First Collection From Travis Scott and McDonald’s Partnership Dropped Today

As the Travis Scott Meal hits McDonald’s restaurants around the country today, the iconic Golden Arches and Cactus Jack are also dropping exclusive merch and a national commercial. The first ... Read Article
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LL Cool J x Everlast Debut Robe Collabo to Honor 30th Anniversary Of ‘Mama Said Knock You Out’ LP

Today, to kick off the celebration of the 30th Anniversary of LL COOL J’s double-platinum album, Mama Said Knock You Out, Rock The Bells, the global lifestyle brand dedicated to classic Hip-Hop created by LL C... Read Article
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Federal Agents Seize Shipment of Fake Yeezys and Jordans Worth $4.3M

According to a report from TMZ, federal agents seized $4.3 million worth of bootleg Yeezys and Jordans at the Texas/Mexico border on their way into Mexico. U.S Customs and Border Protection reported that th... Read Article
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Kevin Durant Links With Master & Dynamic To Release BAPE Inspired Headphones

Kevin Durant continues his quest to conquer the audio space. In his latest endeavor, the 10-time NBA All-Star partners with New York-based audio company, Master & Dynamic for the release of its newest wire... Read Article
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Stock Shares In GAP Plummet After Kanye Threatens to Back Out Of Yeezy Deal at SC Rally

Kanye West is a controversial and erroneous statement about Harriet Tubman wasn't the only thing he said at the South Carolina presidential rally this weekend that landed the music and fashion icon in hot wate... Read Article
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SoundCloud and Pharrell Launch ‘i am OTHER Vol. 2’ Along With Limited Edition BBC T-Shirt

On Friday, the Pharrell-curated compilation album i am OTHER Volume 1 debuted, which spotlighted 10 emerging creators and their COVID-19 inspired tracks. As part of the launch, we also announced our continued ... Read Article
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Virgil Abloh Announces $1 Million Scholarship Fund for Black Fashion Students

Virgil Abloh is looking to redeem himself. The Off-White CEO was comically condemned by Black Twitter after matching a $50 donation against racial injustice and systematic oppression. Many took the incident to... Read Article