Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change 

Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change 

If you are not familiar with Eastside Golf as of yet, you certainly need to be.  The fashion-forward golf lifestyle...
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Step Up Your Style: A Tribute to the 50th Anniversary of Hip Hop

Step Up Your Style: A Tribute to the 50th Anniversary of Hip Hop

Hip Hop Fashion has always influenced fans, sports, music and most aspects of entertainment. In a dazzling fusion of high...
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Nike Announces New Nike Infinity RN 4 to Support Runners and the Planet

Nike Announces New Nike Infinity RN 4 to Support Runners and the Planet

Nike continues its commitment to innovation and sustainability by launching the new Infinity RN 4 running shoe. Recognizing the importance...
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PUMA Reveals ‘Mixtape Collection’ in Honor of Hip-Hop’s 50th Anniversary

PUMA Reveals ‘Mixtape Collection’ in Honor of Hip-Hop’s 50th Anniversary

PUMA, the renowned global sports company, has joined forces with Roc Nation, Paper Planes co-founder Emory Jones, and footwear designer...
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MSCHF Rumored to Drop ‘Big Black Boot’

MSCHF Rumored to Drop ‘Big Black Boot’

The Big Red Boot went viral. Are you ready for the Big Black Boot? MSCHF announced a black colorway for...
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SOURCE SPORTS: Paris Saint-Germain Partners with LIDS for New Miami Store

SOURCE SPORTS: Paris Saint-Germain Partners with LIDS for New Miami Store

Paris Saint-Germain (PSG), France's most successful football team, has launched a new permanent store site in Miami that will be...
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All About the Hustle: Countdown to FAST Sneaks’ Launch, The First-Ever AI Footwear Company to Give Collectors One for the Shelf and the Street

All About the Hustle: Countdown to FAST Sneaks’ Launch, The First-Ever AI Footwear Company to Give Collectors One for the Shelf and the Street

Artificial intelligence (AI), while often an enigmatic buzzword, is undeniably revolutionizing industries worldwide. One striking example is FAST Sneaks, the...
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Step Up Your Style: A Tribute to the 50th Anniversary of Hip Hop

Hip Hop Fashion has always influenced fans, sports, music and most aspects of entertainment. In a dazzling fusion of high fashion and hip-hop culture, designer Kimberly Dumas has unveiled a groundbreaking crea... Read Article
23AW SP Mixtape RS XL Group Look 1 0074 RGB

PUMA Reveals ‘Mixtape Collection’ in Honor of Hip-Hop’s 50th Anniversary

PUMA, the renowned global sports company, has joined forces with Roc Nation, Paper Planes co-founder Emory Jones, and footwear designer Alexander John to launch the highly anticipated Mixtape collection. T... Read Article
Screen Shot 2023 04 04 at 9.20.12 PM

Today in Hip-Hop History: Nike Dropped Air Yeezys in Retail Stores 14 Years Ago

On this date in 2009, "Yeezy, Yeezy Yeezy just jumped over Jumpman." The above line comes from music and fashion mogul Kanye West's "Facts" track from his The Life Of Pablo LP, which was actually released i... Read Article
Jordan Brand Announces NIL Sponsorship with Class of 2024 Point Guard Kiyomi McMiller

Jordan Brand Announces NIL Sponsorship with Class of 2024 Point Guard Kiyomi McMiller

Kiyomi McMiller with the Jordan Brand has entered a name, image, and likeness (NIL) sponsorship deal. This is the first high school NIL deal for the Jordan Brand. One of the top players in her recruiting cl... Read Article
Cardi B First Female Rapper

It’s a Wrap for Cardi B and Reebok

After a four-year partnership, Cardi and Reebok are wrapping up their partnership. Reebok CEO Todd Krinsky stated that the partnership with Cardi has proudly pushed boundaries and have put an emphasis on in... Read Article