It’s a Wrap for Cardi B and Reebok

It’s a Wrap for Cardi B and Reebok

By Melissa Sanchez  / December 2, 2022
After a four-year partnership, Cardi and Reebok are wrapping up their partnership. Reebok CEO Todd Krinsky stated that the partnership...
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Why Is Kanye West’s Yeezy GAP Line Displayed In Trash Bags?

Why Is Kanye West’s Yeezy GAP Line Displayed In Trash Bags?

By Kim SoMajor  / August 17, 2022
Kanye West's Yeezy GAP line is in stores but the clothing display has fans taken aback.  The clothes are being...
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Fabolous Collabs on Vegan Accessories and Baggage Line

Fabolous Collabs on Vegan Accessories and Baggage Line

By Zoe Zorka  / July 14, 2022
Many hip-hop stars are known for creating their own clothing, shoes, or jewelry line, but rapper Fabolous might be the...
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Danny Aranbayev: Meet Fivio Foreign, Bobby Shmurda & 42 Dugg’s Jeweler

Danny Aranbayev: Meet Fivio Foreign, Bobby Shmurda & 42 Dugg’s Jeweler

By Bryson "Boom" Paul  / April 28, 2022
For Pop Culture, eyewear goes hand-and-hand with fame as it provides a necessary barrier between a star’s identity and public...
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Cam Kirk & BACARDI Team Up to Launch the First Rum-Brand NFT

Cam Kirk & BACARDI Team Up to Launch the First Rum-Brand NFT

By Jiggy Jones  / August 17, 2021
It was a no-brainer that BACARDÍ called on Cam Kirk to create its first NFT (non-refundable token). After all the...
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Beyoncé Launches Clothing Line Honoring Black Cowboys

Beyoncé Launches Clothing Line Honoring Black Cowboys

By Kim SoMajor  / August 7, 2021
Beyoncé has created a clothing line honoring Black cowboys.  The "Ivy Park Rodeo" collection from Adidas was launched Friday featuring...
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Sprayground Partners with Wyclef Jean for Their Biggest Collection Yet

Sprayground Partners with Wyclef Jean for Their Biggest Collection Yet

By Kim SoMajor  / August 6, 2021
Wyclef Jean joins Sprayground for the release of their 100-piece backpack capsule collection. Sprayground, founded by David Ben David in...
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entrupy app product authentication fake designer goods

The New Entrupy App Is Able to Spot Fake Designer Goods In Four Seconds

Keenan Higgins
Digital Entertainment, Her Source | Beauty and Fashion Trends, Her Source | Women's Hip Hop Fashion, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Products, Shop, Tech News, Technology, Technology News | Digital Culture
From people to products, nobody likes anything labeled as 'fake.' That's why product authentication services have made a huge surge in the market in recent years, especially when considering the increased rate ... Read Article
mitchell ness wu tang an american saga capsule collection

Mitchell & Ness Teams With Hulu for a ‘Wu-Tang: An American Saga’ Capsule Collection

Keenan Higgins
Hip Hop Music | Listen To and Download Hip Hop Tracks, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop
Mitchell & Ness is joining the majority of us in celebrating Hulu's new Wu-Tang: An American Saga series in the best way the sportswear brand knows how — a fire merch collaboration! https://www.instagra... Read Article
south african designer thebe magugu wins lvmh prize

For the Culture! South African Designer Thebe Magugu Wins Coveted 2019 LVMH Prize

Keenan Higgins
featured, Her Source | Beauty and Fashion Trends, Her Source | Women's Hip Hop Fashion, Her Source | Women's Hip Hop Lifestyle, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends
The LVMH Prize is one of the most celebrated honors in the fashion industry, particularly for an upcoming designer. Past finalists have included OFF-WHITE™ head honcho Virgil Abloh, Hood By Air's Shayne Oliver ... Read Article
moose knuckles fw campaign dennis rodman

Dennis Rodman is Back in Style as the Face of Moose Knuckles’ FW19 Campaign

Keenan Higgins
Digital Entertainment, Film, Hip Hop Entertainment | Hip Hop TV, Film and Video Games, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop, Source Sports | News, Highlights and Interviews
After popping up last year in the FTP Fall 2018 campaign, NBA icon Dennis Rodman returns to his fashionable ways to help spearhead the Fall/Winter 2019 rollout from Canadian outerwear brand Moose Knuckles. ... Read Article
mitchell ness limited edition golden kobe bryant jersey

Mitchell & Ness Came Through For ‘Kobe Bryant Day’ With a Gold Version of His Lakers Jersey

Keenan Higgins
Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop, Source Sports | News, Highlights and Interviews
Since the L.A. City Council officially deemed August 24 as "Kobe Bryant Day" three years ago, the date has been a way for fans to celebrate the icon that is Black Mamba - more specifically the 8 and 24 Laker je... Read Article
source exclusive interview joe freshgoods snapple collaboration

Exclusive: Joe Freshgoods Breaks Down His Snapple Collab That Even Brought Chance The Rapper to NYC

Keenan Higgins
Art/Design, Hip Hop Art and Design | Urban Arts, Hip Hop Culture | Hip Hop Arts and Lifestyle, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop
The power of collaborations has proven to be an ongoing trend in the world of streetwear. From PUMA's upcoming Nipsey Hussle collection in tribute to the company's profoundly missed brand ambassador, to more ex... Read Article
source block party fashion show lookbook

Recap: SOURCE360 Block Party Fashion Show Lookbook

Keenan Higgins
Digital Entertainment, featured, Hip Hop Culture | Hip Hop Arts and Lifestyle, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Lifestyle, Shop
This fashion spread was created on August 17, 2019 as part of The Source Magazine's 6th annual SOURCE360 Festival Block Party on Christopher Wallace Way in Brooklyn, NY. End-of-Summer Streetwear Fashio... Read Article
cardi b reebok meet you there collection

Cardi B Is Now the Face of Reebok’s “Meet You There” Collection

Keenan Higgins
Her Source, Her Source | Beauty and Fashion Trends, Her Source | Women's Hip Hop Fashion, Hip Hop Music | Listen To and Download Hip Hop Tracks, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop, Shop Men, Shop Women
Building on her partnership with Reebok that was first announced last year, rap superstar Cardi B helps to unveil the new "Meet You There" collection complete with a fresh range of unisex sportswear. htt... Read Article
kappa authentic fall campaign

Shop Now: Kappa Authentic Fall 2019 Campaign

Keenan Higgins
Her Source | Beauty and Fashion Trends, Her Source | Women's Hip Hop Fashion, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop
After giving us a preview of the FW19 collection a few months ago, Kappa is back to officially release the set in stores with a new and vibrant lookbook campaign. https://www.youtube.com/watch?v=Qp7SU5Nu... Read Article
road to source kickback series privilege new york sneaker event recap

Road To SOURCE360: The Kickback Series Returned For a Night of Networking & Sneaker Culture at PRIVILEGE New York

Keenan Higgins
Digital Entertainment, featured, Footwear, Footwear, Hip Hop Community News, Hip Hop Culture | Hip Hop Arts and Lifestyle, Hip Hop Footwear | Trending Sneakers, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, News, Sneakers
Our 6th annual SOURC360 Festival is drawing nearer by the day, but we decided to get the party started early last week Wednesday (July 31) by bringing back our highly-anticipated Kickback Series sneaker mixer e... Read Article
Notorious B.I.G.'s $6 Plastic Crown Auctions for $594,750

The B.I.G. Debate: COOGI Is in Court With the NBA, BK Nets, Nike and New Era Over the Use of Biggie for Branding Purposes

Keenan Higgins
Digital Entertainment, featured, Hip Hop Music | Listen To and Download Hip Hop Tracks, Hip Hop News | Trending Hip Hop Stories, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, News
Months after filing a lawsuit against the Brooklyn Nets and Nike earlier this year, COOGI is now on the defense in the ongoing Coogi Partners LLC v. NBA Properties Inc. et al case after being hit with claims th... Read Article
vans bmx th anniversary collection

Vans Celebrates 40 Years of Supporting BMX Culture With a New Capsule Collection

Keenan Higgins
Footwear, Footwear, Hip Hop Footwear | Trending Sneakers, Hip Hop Style | Latest Trends in Fashion and Footwear, Hip Hop Style News | Fashion Stories, Latest Hip Hop Style Trends, Shop, Sneakers, Source Sports | News, Highlights and Interviews
While Vans has been a pillar in footwear and action sports apparel since 1966, it wasn't until 1979 that it first began getting heavily incorporated into BMX culture. 40 years later, the brand is now celebratin... Read Article