2K Beats: The Search

NBA 2K x SoundCloud Announce Winning Artists For NBA2K22 Soundtrack

Screen Shot 2022 05 24 at 2.55.27 PM

The global music search is over for SoundCloud and NBA 2K’s “2K Beats: The Search” to discover the next generation of emerging artists. Today, SoundCloud and NBA 2K revealed the first 10 winning artists including 4KPHIL, J Nolan, Jamari, KC Carter, Lulu Be., Neek, OttoMattic, Samad Savage, Shiwan, and Third Coast Chris whose tracks will […]

SoundCloud and NBA 2K22 Team Up to Discover Talent With ‘2K Beats: The Search’

Screen Shot 2021 11 18 at 7.39.50 AM

2K today announced the third annual ‘2K Beats: The Search’ to discover new musical talent in partnership with SoundCloud, a next-generation music entertainment company. The global music search kicks off on November 17* and is calling for artists to submit their original music for the opportunity to have their songs heard by NBA® 2K22 players from all over […]