90s fashion

G-SHOCK Heads Back to the ’90s With New Transparent Watch Collection

g shock transparent watch collection

The era of ’90s fashion has been making a comeback for years now, and the latest to jump on the throwback wave is G-SHOCK by bringing us a retro-inspired watch collection that recalls the “clear craze” of yesteryear. Advertisement Included in this set are translucent iterations of the GA-700 (seen above), DW-5600, DW-6900 and two […]

Biggie’s Biggest Style Staples You Can Still Cop in 2019

rip biggie notorious big fashion style influence

R.I.P. to the one, the only, The Notorious B.I.G. 22 years have passed since Biggie was murdered on March 9, 1997 while leaving an afterparty for the 11th Annual Soul Train Music Awards in Los Angeles. That night, he hit the stage to perform a medley of his hits “One More Chance (Remix)” and the […]

Take a Look at the Air Jordan 9 “Dream It, Do It”

air jordan  dream it do it

The Air Jordan 9 is a silhouette in MJ’s iconic sneaker series that holds a special place amongst kick connoisseurs — not exactly the “greatest ever,” but classic nonetheless due to the popularity of the fan-favorite “Olive” iteration. The model is now returning to start off the month of March with a throwback hue that […]

Welcome Back! adidas Consortium Reintroduces the FYW S-97

adidas consortium fyw s

The latest in an ongoing trend of sneakers making a much-needed comeback from the ’90s arrives by way of adidas Consortium, bringing back the classic FYW S-97 silhouette in all its original glory. Advertisement First introduced back in 1997, the silhouette was the one that ushered in the signature Feet You Wear technology — hence […]

Reebok Classic Gives the Aztrek Sneaker a Proper Relaunch With Help From ’90s Vintage Collector Influencers

reebok classic aztrek s re run

After Lil Yachty helped relaunch the Reebok Aztrek last week, we’re now seeing a full activation behind the ’90s silhouette, featuring influencers with their own collection of vintage ‘Bok gear to show off for the official “Aztrek: 90s Re-Run” campaign. Advertisement With popular social tastemakers like Jay Versace, Sara Gourlay of Frankie Collective and For […]

Polo Ralph Lauren’s “Hi Tech” Collection is Another Ode to the ’90s

polo ralph lauren hi tech collection

Everyone knows the Ralph Lauren aesthetic of the ’90s — bold colors, baggy ‘fits and Americana-themed pieces that usually included that classic Polo bear motif. Now, the legendary luxury brand is bringing back more of that throwback flavor with a new “Hi Tech” line inspired by a decade filled with decked-out Lo Lifes. Advertisement Given […]

40s & Shorties Brings Us a Fall 2018 Collection Filled With ’90s Steelo

s shorties fall  lookbook

We all love the ’90s, which is probably why the influential decade still holds precedent amongst so many in the fashion world. As streetwear label 40s & Shorties preps for Fall 2018, of course the swaggiest era of them all would stand in as prime inspo behind the collection overall. Advertisement Pieces like the faded […]

Princess Nokia Gets Pretty-in-Punk for the Betsey Johnson Fall 2018 Campaign


Words by Shatay Speights   New York rapper Princess Nokia has always expressed her love for the ‘90s style era aesthetic, as the clothing she rocks on the regular boasts the same relaxed and effortless energy that the influential decade is known in part for. Advertisement In her newest partnership that she took to social […]