ADD

Russell Simmons’ ‘All Def Digital’ Not Shutting Down But ‘Restructuring’

Russell Simmons' Accuser Drags 'Breakfast Club' for Interviewing About Social Justice Amid Rape Allegations

All Def Digital, the Hip-Hop and urban youth culture media company founded by Russell Simmons, is going through a major shakeup. According to reports All Def Digital is restructuring but is not folding, according to president and CEO Chris Blackwell. Last week, citing anonymous sources, internet-video publication Tubefilter reported that All Def Digital was calling […]

Russell Simmons Launches Creative Agency

russell simmons youtube

According to AdWeek, Russell Simmons launched a new creative agency called ADHD, an in-house creative unit of All Def Digital (ADD). ADHD hopes to help brands connect with young audiences in new, innovative ways. He believes his agency will help brands and Hollywood understand the diverse Hip Hop audience. Simmons told AdWeek: The idea was, if […]

Watch Here: Ikes “Pray For Me” – All Def Digital’s #TheSignal

Check out the new song “Pray For Me” by Ikes. This serves as the debut for the UK native record artist’s long awaited “Outside|In” project that should be dropping soon. The video was inspired by the very popular British crime drama television series “Luther”, which features well known actor Idris Elba. In the video Ikes is […]