AXE Scents

Metro Boomin and Coi Leray Release New Track Inspired By AXE

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Award-winning producer Metro Boomin and multi-platinum rapper Coi Leray unveil an exciting collaboration with leading men’s grooming brand, AXE…a brand new track.  Visit for more information The dynamic duo have joined forces to show the power that scent plays in deepening attraction with the release of “Enjoy Yourself”, exclusively available on YouTube. The debut of the track coincides with the release […]

[WATCH] Lil Baby Stars In All-New AXE Commercial

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Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by world-renowned fragrance experts. This campaign is the latest in an ongoing brand effort to redefine “premium” with a gen-Z […]

Lil Baby Stars In Animated Digital With AXE Scents

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Three-Episode Anime Content Documents Some of Lil Baby’s Most Emblematic Memories Inspired by Scents From the No 1. Men’s Grooming Brand Visit for more information Today, AXE® premieres a series of animated digital vignettes starring award-winning artist, Lil Baby. Featuring three episodes in total, each piece takes fans on a fragrance-led journey through some of the rapper’s […]