Last week, news broke that JAY-Z reached an agreement in his legal battle with D’USSE. We now have a number. Visit streaming.thesource.com for more information According to Bloomberg, HOV and Bacardi were able to close the multi-billion dollar lawsuit with the brand purchasing Jay’s purchasing stake in the company for $750 million. Hov will retain […]
The legal battle between JAY-Z and Bacardi has reached a close as the two sides have entered a long-term agreement. Visit streaming.thesource.com for more information According to Complex, the agreement sees Bacardi acquiring a majority interest in the multibillion-dollar brand. Hov will retain a “significant ownership stake,” signaling a purchase of JAY-Z’s majority stake. In […]
Bacardi is firing back at JAY-Z, stating he did shady business and is now attempting to raise the D’USSE’s value. Visit streaming.thesource.com for more information According to TMZ, Bacardi’s subsidiary, Empire investments, states Hov agreed with the company in a “handshake deal” to purchase Hov’s 50 percent stake in the D’USSE brand. After the agreement, […]
JAY-Z is taking Bacardi to court. The Hip-Hop mogul and his company, SC Liquor, are currently attempting to pull the financial records of his 50/50 partnership with Bacardi over D’Usse. Visit streaming.thesource.com for more information According to TMZ, the partnership between Hov and Bacardi launched in 2011, and now Hov is looking to receive all […]
It was a no-brainer that BACARDÍ called on Cam Kirk to create its first NFT (non-refundable token). After all the renowned, Atlanta-based photographer has built a resume real enough for two millenniums. Visit streaming.thesource.com for more information He has worked with ATLiens such as Migos, Gucci Mane, Young Thug, T.I., and more, in addition to […]
Last night, global music and entertainment platform TIDAL held its 3rd Annual “TIDAL X: Brooklyn” charity concert presented by BACARDÍ. Hosted by Angie Martinez, the benefit concert featured an epic lineup of artists including: JAY-Z, Jennifer Lopez, Stevie Wonder, DJ Khaled, Kaskade, Chris Brown, Cardi B, Fat Joe, Remy Ma, Daddy Yankee, Yo Gotti, A$AP […]
BACARDÍ, the world’s most awarded rum brand, and Luis Fonsi, the artist behind the world’s most streamed single, joined forces in New York City on Wednesday, August 16th to throw the most epic National Rum Day ever with a “Remix Your Rum” celebration. Visit streaming.thesource.com for more information “Remix Your Rum” celebration for National Rum […]
BACARDÍ will debut custom Snapchat Lenses on June 22 and it will be available directly within the app for 24 hours. There are two unique Lenses created with the app’s dynamic 3D functionalities — each one will play snippets of ‘Front of the Line,’ allowing fans to vibe with the Sound of Rum and be in […]
Visit streaming.thesource.com for more information If you’re already a fan of the supergroup composed of Diplo, Jillionaire, and Walshy Fire, this will easy to get behind. Major Lazer has officially partnered up with Bacardi to deliver on the Music Liberates Music initiative, an effort to support Caribbean artists with some free studio time. Advertisement The way […]
Visit streaming.thesource.com for more information Konshens continues to dominate as dancehall’s leading force crossing over into the mainstream in the past year. The Jamaican star’s voice shines bright on Bacardi’s latest “Break Free” commercial, airing across the nation. The track “Front of the Line”(also featuring vocals from Trinidadian soca artist Machel Montano) is by heavyweight producers Major Lazer, who have collaborated with the spirits brand for “The Sound Of […]
BACARDÍ brings the Sound of Rum to the Governors Ball Music Festival this year at the CASA BACARDÍ onsite and at the After Dark series in Manhattan. Visit streaming.thesource.com for more information CASA BACARDÍ, located next to the Bacardi Stage, is a custom event space with surprise performances, cocktails, comfortable seating, and stage views from […]
Visit streaming.thesource.com for more information The electronic trio, Major Lazer, dropped a brand new single for the summer. They have been working on new material over the year and dropped it at their show last Friday [May 26th] for the Barcardi festival. The group exclusively performed “Front of the Line” and “Know no Better” with […]
Swizz Beatz has always been for the culture which is why, for him, the creation of his latest venture was practically a no-brainer.
Visit streaming.thesource.com for more information The electronic/reggae trio known for their work with Snoop Dogg and Justin Bieber has recently teamed up with Bacardi to create the ultimate ‘Sound of Rum.’ The group consisting of Diplo, Jillionaire and Walshy Fire utilized their mostly Caribbean heritage to create an homage to the brand of rum, signature […]
Swizz Beatz returned to his birthplace in the South Bronx to celebrate the relationship between art and music. He brought along his Dean Collection, Bacardi friends, and a few celebrity performs to help showcase the talents of contemporary artists. DAY 2 Let’s Go ?#nocommission @bacardiusa @biotatscru @nicertatscru @therealswizzz happening now !!! #Live #BX #BRONX @thuggerthugger1 […]
It wasn’t too long ago that Swizz Beatz got accepted to Harvard’s Owner/President Management Extension Program. Now he’s grateful for the decision he made to go back to school and considering it the reason for his latest accomplishment. Visit streaming.thesource.com for more information Swizz Beatz is now the Global Chief Creative for Culture for Bacardi. […]
