Hot 97 Invite’s MC’s to Submit Their Best 24 Bars in the #ShookOnesChallenge w/ Mobb Deep + Loaded Lux

loaded lux

Emcee’s around the world are competing for the “top crown” again this year, sending in their hardest 16’s for consideration by rap legends and a live audience.  Visit for more information The competition began on April 17th and stopped taking submissions on April 21st. During the contest entry period, participants were asked to upload […]

Meet Prime, One of Australia’s Most Underrated Emcees


At 17 years of age, Prime began his journey as an emcee in 2006 competing in Australian freestyle battles. In 2007 he teamed up with Purpose to compete in the World Rap Championships, and made it to the top of the Australian division alongside 360 and Anecdote. Prime’s performances in the WRC helped him build […]