Bel-Air Athletics

Will Smith’s Bel-Air Athletics Announces Global Relaunch

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Bel-Air Athletics has announced a global relaunch of the brand, which comes with a limited edition November collection. Visit for more information The new drop will have 57 pieces and have exclusive offerings with an emphasis on elevated classics, including new hoodies, long-sleeved shirts, T-shirts, shorts, sweatpants, socks and headwear. The pieces will range […]

Will Smith’s Bel-Air Athletics Celebrates Basketball’s Return with “Summer Hoops” Clothing Collection

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With the NBA back on the court, Will Smith’s Bel-Air Athletic’s has announced eh launch of the “Summer Hoops” clothing collection Visit for more information The new collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the bright yellow jersey that Smith wore throughout The Fresh Prince of Bel-Air as the star […]

Will Smith’s Bel-Air Athletics Honors to Michael Jordan & Bulls Dynasty with New Nostalgic Collection

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The final episodes of The Last Dance will air this weekend and in celebration, Will Smith’s sports-inspired streetwear brand, Bel-Air Athletics, has released a unisex collection to honor Michael Jordan, the Bulls dynasty and Jordan’s journey to the Birmingham Barons. Visit for more information Included in the collection are:Double-A Tee: The black-and-white pattern and […]

Jermaine Dupri and Bel-Air Athletics Partner for Essentials Pack to Support Front-Line Workers

Jermaine Dupri Shares That He Isn't Shocked by J.I. The Prince's Fame Following 'The Rap Game'

Jemaine Dupri is partnering with Will Smith’s streetwear brand Bel-Air Athletics for a capsule collection to honor and support front-line essential workers. Visit for more information The collection will be available starting today at 7:00 PM EST through Monday, May 11th on, 25% proceeds of the collection will be donated to Frontline Foods, […]

Will Smith’s Bel-Air Athletics & DJ D-Nice Partner to Create Club Quarantine Hoodie to Benefit CDC Combat Coronavirus Fund

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Bel-Air Athletics, the sports-inspired streetwear brand owned by Will Smith, and DJ D-Nice are collaborating for a limited edition Club Quarantine hoodie, which will benefit the CDC Foundation Combat Coronavirus Fund. Visit for more information The hoodie will be $75 and available on the Bel-Air Athletics website beginning this Saturday, April 4. The hoodie […]

Will Smith and Bel-Air Athletics Drop New Limited-Edition Collection Inspired by ‘Miami’


Will Smith’s Bel-Air Athletics has announced the newest, limited-edition collection, Bel-Air Miami (Home/Away). The collection is a 24-piece drop inspired by Smith’s love for Miami and is available now at Visit for more information “Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and […]