Bel-Air Athletics

Will Smith’s Bel-Air Athletics Celebrates Basketball’s Return with “Summer Hoops” Clothing Collection

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With the NBA back on the court, Will Smith’s Bel-Air Athletic’s has announced eh launch of the “Summer Hoops” clothing collection The new collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the bright yellow jersey that Smith wore throughout The Fresh Prince of Bel-Air as the star athlete of the fictional Bel-Air […]

Will Smith’s Bel-Air Athletics Honors to Michael Jordan & Bulls Dynasty with New Nostalgic Collection

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The final episodes of The Last Dance will air this weekend and in celebration, Will Smith’s sports-inspired streetwear brand, Bel-Air Athletics, has released a unisex collection to honor Michael Jordan, the Bulls dynasty and Jordan’s journey to the Birmingham Barons. Included in the collection are:Double-A Tee: The black-and-white pattern and No. 45 piece is Bel-Air […]

Jermaine Dupri and Bel-Air Athletics Partner for Essentials Pack to Support Front-Line Workers

Jermaine Dupri Shares That He Isn't Shocked by J.I. The Prince's Fame Following 'The Rap Game'

Jemaine Dupri is partnering with Will Smith’s streetwear brand Bel-Air Athletics for a capsule collection to honor and support front-line essential workers. The collection will be available starting today at 7:00 PM EST through Monday, May 11th on, 25% proceeds of the collection will be donated to Frontline Foods, which supports restaurants that have […]

Will Smith’s Bel-Air Athletics & DJ D-Nice Partner to Create Club Quarantine Hoodie to Benefit CDC Combat Coronavirus Fund

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Bel-Air Athletics, the sports-inspired streetwear brand owned by Will Smith, and DJ D-Nice are collaborating for a limited edition Club Quarantine hoodie, which will benefit the CDC Foundation Combat Coronavirus Fund. The hoodie will be $75 and available on the Bel-Air Athletics website beginning this Saturday, April 4. The hoodie will be available for purchase […]

Will Smith and Bel-Air Athletics Drop New Limited-Edition Collection Inspired by ‘Miami’


Will Smith’s Bel-Air Athletics has announced the newest, limited-edition collection, Bel-Air Miami (Home/Away). The collection is a 24-piece drop inspired by Smith’s love for Miami and is available now at “Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. […]