Lil Yachty Joins Reebok As Brand Ambassador

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Lil Yachty is officially apart of the Reebok family. Lil Boat has connected with the sportswear giant, joining the likes of fellow artists Ariana Grande, Gucci Mane, Future and Amber Rose as a brand ambassador. Yachty has not detailed the terms of his partnership meaning his own shoe model, clothing line or something different all […]

A.P.C. Launches American-Made Capsule Collection

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A.P.C. bringing the heat in heather grey…   A.P.C introduces their newest “A.P.C U.S.” collection featured in all light grey heather American-made staples. The capsule collection is seasonal and features threads such as American-made hoodies, tees, neck pullovers and much more. Each piece from the collection comes with a clean logo of the “A.P.C U.S. […]

Jordan Brand Has Restocked the Drake OVO Air Jordan 10

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Looks like you could possibly have another chance at the Drake OVO Air Jordan 10. Both of the Air Jordan 10’s restocked on Wednesday morning and if you’re lucky you may still have a chance at copping a pair. Drake tweeted about the restock and left a link for the OVO shoe app. OVO Shop […]

Cara Delevingne is The Face of Puma’s New “Do You” Campaign

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Cara Delevingne is the newest addition to the Puma family as a brand ambassador joining Kylie Jenner and Rihanna. The motto for puma’s new “Do You” campaign is aiming to inspire confidence in women everywhere. “To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful […]

The Black OVO 12’s Expected to Release in Early 2017

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The Black OVO Jordan will be here before the Icey White OVO Jordan pair The black OVO air Jordan 12 will supposedly see an early release date early 2017. The white OVO air Jordan 12 was expected to release this summer but was postponed due to differences with management at Jordan Brand. Drizzy’s latest sneakers […]

Publish Brand x Onitsuka Tiger Collaboration Releasing This Weekend

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Publish Brand will be releasing their latest collaboration with Onitsuka Tiger this weekend on The special project consists of two premium executions of the Colorado Eight-Five Mt Samsara silhouette. The shoe features a deluxe suede contrasted with hued in soft tones, the classic runner silhouette also features a deconstructed build, rugged outsole unit and upgraded insole […]

Check Out These Custom ‘Crying Jordan’ Air Jordan 8s

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The infamous ‘Crying Jordan’ meme is one of the most hilarious memes on the internet. The image of Jordan crying has now been placed on a pair of custom Air Jordan 8s done by @Cryingkicks in which they were previously known as the ‘Playoffs 8’ that feature imagery on the tongue and insole. The ‘Crying […]

Roy Woods Is The Face Of OVO’s Latest Collection

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The newest signee to OVO is also the face of the brand’s newest collection drop: twenty year old Roy Woods. Summer is right around the corner and while people are getting their wardrobe together for the nice weather, OVO is expanding giving you more options to choose from. The collection features cozy apparel starting with a […]

Event Recap: 15th Annual Jordan Brand Classic

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The 15th annual Jordan Brand Classic game took place Friday [April 15] at the Barclays Center in Brooklyn. The 2016 All-American boys and girls both played tremendous games and put on quite a show for the basketball loving crowd. The boys’ national game started off rough, with UConn commit Alterique Gilbert and incoming Duke guard (as […]

Publish Brand Announces its Forthcoming Collaboration with Onitsuka Tiger

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Fashion imprint Publish Brand has announced its forthcoming collaboration with Onitsuka Tiger. Publish Brand has emerged as an innovator in today’s menswear scheme by crafting premium goods and conceptual capsules since its creation. Re-launched in 2002, Onitsuka Tiger elevates lifestyle and performance product with premium collections of shoes, apparel and accessories. For the spring, Publish Brand and […]

The Air Jordan 11 Retro Low “Cherry” Will Release This Summer

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The Air Jordan 11 Retro Low “Cherry” receives the retro treatment and will release this summer alongside a few other Jordan retros. Jordan Brand abandoned the Retro Low for a while now and so we’re finally getting a chance to honor the sneaker the way we should. The brand has brought back a colorway from […]

Publish Brand Unveils First Full Women’s Collection for Spring 2016


Publish Brand reveals its first full women’s collection for spring 2016. Dubbed as Publish Brand HERS, this extensive range of smart casual pieces offers female-centric interpretations of the label’s popular joggers, button-downs and hoodies. Running with the “borrowed from the boys” mentality, Publish Brand HERS blurs the line between “his and hers” by presenting an […]

Publish Brand and REVOLVE MAN Present the Total Freedom Collection

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REVOLVE MAN and Publish Brand have united to create a truly unique capsule collection entitled  Total Freedom. The California brands have quickly become known for setting the pace in current and future menswear concepts. Total Freedom is no exception; this four-piece collection pulls inspiration from the late 90s and the rapid growth of the newly introduced Internet . The fear of Y2K was […]

The Air Jordan 12 ‘The Master’ Will Release This Weekend

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The Air Jordan 12 will soon release and every sneakerhead will have an opportunity to snag a pair. The Air Jordan 12 is one of the most celebrated Air Jordan’s of the year 2016. The shoe will be making  a comeback with the release of the exquisite “The Master” colorway this weekend. The shoe drew […]

Rare Image Of The Air Jordan 12 French Blue in Toronto’s Jordan Store

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Rare sneakers are all over for all-star weekend in Toronto right now. The new 306 Yonge Store in Toronto makes its debut during the 2016 All-Star weekend and an image of one of the rarest Air Jordan 12s have emerged in the French blue Air Jordan 12s. The sneaker was intended for MJ during his time with […]

Nike And Jordan Brand Present The Ultimate All-Star Experiences

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  Just in time for NBA All-Star Weekend, Nike and Jordan will provide the ultimate fan experience with the launch of SNKRS XPRESS – a curated selection of premium footwear weaving through downtown Toronto, via a custom trolley. See the teaser here:   Advertisement Additional SNKRS XPRESS Stations will be available for Nike+ members with […]

Here are Official Images Of The Air Jordan 1 KO “Shadow”

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    The “Shadow” Air Jordan 1 will be one of the most sought after pairs of Jordans to hop on shelves this year. The kicks dropped in 2013 the same day as the “Toro” Jordan IVs. The Toro Jordan ‘IVs’ did find a perfect way to overshadow the awesomeness of the Jordan 1. Many […]

Zara Rips off the Adidas Yeezy 750 Boost With Similar Shoe

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  Zara just won’t chill with the foolishness. After being taunted for copying a slew of nike sneakers just last summer, they have now took it back and have decided to use the Yeezy Boost as a prop for disrespect. Zara continues to give us mediocre models of kicks that bluntly disrespect the hard work that […]