CIAA and Coca-Cola Reach Multi-Year Agreement to Renew Corporate Partnership

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The Coca-Cola Company has signed a multi-year corporate cooperation arrangement with the Central Intercollegiate Athletic Association (CIAA), the nation’s oldest historically Black athletic league. Visit for more information This arrangement renews Coca-commitment Cola’s as the CIAA’s official beverage partner and retains a 50-year-old relationship, making it one of the conference’s longest-running collaborations. “We’re thrilled […]

SOURCE SPORTS: CIAA and ESPN Enter Multi-Year Agreement

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The Central Intercollegiate Athletics Association (CIAA) is coming to ESPN. The two have announced a multi-year, multi-platform media rights agreement. Visit for more information The deal enhances ESPN’s college sports portfolio and coverage of Historically Black Colleges and Universities (HBCU) with the addition of the conference’s men’s and women’s basketball tournaments. ESPNU will carry […]

CIAA and NJCAAE Enter Esports and Gaming Partnership


The Central Intercollegiate Athletic Associaton (CIAA), the nation’s oldest historically black athletic conference, has entered a partnership with the National Junior College Athletic Association Esports (NJCAAE), the national governing body for two-year college esports in the United States, to foster the collective growth and development of collegiate esports and gaming across their respective associations. Visit […]

CIAA Enters Multi-Year Partnership with Academy Sports + Outdoors

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The Central Intercollegiate Athletic Association (CIAA), the oldest HBCU athletic conference, has partnered with sporting goods and outdoor retailer Academy Sports + Outdoors. Visit for more information The new multi-year partnership is created to focus on establishing meaningful community initiatives across the markets that the CIAA has its footprint. The partnership will activate and […]

Winston-Salem State Wins Men’s and Fayetteville State Wins Women’s CIAA Championships in Charlotte Finale

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The CIAA Tournament has crowned championship in Charlotte, as Winston-Salem State University has won the men’s tournament and Fayetteville State University reign supreme for the women. The two champions wrap the tenure of the CIAA Tournament in the Queen City, which has lasted 15 years. Visit for more information Not only did the crowning […]

SOURCE SPORTS: CIAA Leads The Way in Diversity and Inclusion


The CIAA has been trailblazing athletic diversity and inclusivity, treating it as important as the sports they administrate. Visit for more information Their goal is simple: educate and provide resources for the schools to learn how to become more inclusive leaders. Look no further than Diversity & Inclusion Consultant, Nevin Caple who assists in […]

Exclusive: Commissioner Jacqie McWilliams Talks 75 Years of the CIAA Tournament and How it Impacts the Culture


The Central Intercollegiate Athletic Association will return to Charlotte on February 25-29, 2020. Founded in 1912 on the campus of Hampton University, CIAA is the oldest African-American conference in the country, one of the most reputable conferences in Division II collegiate sports and its tournament is one of the hottest weekends in sports and Hip-Hop […]

Young Dolph’s Car Was Shot At In Charlotte At CIAA 2017

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Young Dolph thankfully walked away unharmed from a shooting that went down in Charlotte, North Carolina. Visit for more information Dolph performed for 21 Savage and Migos last night Saturday, February 25th at Cameo Nightclub. Witnesses claim that the shooter(s) fired about 100 shots at the “Play Wit Yo Bitch” rapper’s bullet-proof vehicle. The video […]