SOURCE LATINO: Fat Joe Is Now the New “OG” Creative Director of Hpnotiq

Hpnotiq has always maintained a cool connection to Hip-Hop, as we saw a few years back when Cam'ron fronted its 2015 campaign. The blue-based beverage imprint has now tapped another Hip-Hop heavyweight to spear... Read Article

The Weeknd’s Creative Team Launch ‘HXOUSE’ Initiative to Give Innovators Exclusive Professional Development Tools

Many music fans fell in love with The Weeknd after he debuted his critically-acclaimed first mixtape House of Balloons. Now, the Canadian crooner and his creative team are bringing you another "house" worth che... Read Article