[WATCH] DMC Asks ‘What Happened To Hip Hop?’

run dmc rapper lashes out at modern hip hop as irresponsible and  bad demos

DMC from the legendary rap group Run DMC sat down for a no-holds-barred interview with and dropped bombs on today’s Hip Hop generation and calls for a change. The legendary MC stands firmly in his belief that Hip Hop has a responsibility no matter what generation you come from.  He passionately speaks about the […]

11-Year-Old DJ Kool Flash Wins DMC Regional Competition in NYC

KoolFlash NYC DMC Champ

History was made in a regional DJ competition last week. Eleven-year old turntablist, DJ Kool Flash, was crowned DMC 2018 NYC Champion last Tuesday. Kool Flash is the first Black female DMC USA Regional Champion and the youngest DMC USA Regional Champion in the history of the DMC USA. The pre-teen record spinner put on quite […]

DJ Osyris: Back-To-Back Australian DMC Champion Off To World Finals

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DJ Osyris is the reigning back-to-back Australian DMC DJ Champion after taking out the national DJ title earlier this month, successfully defending his 2016 title by unanimous decision in Melbourne. The aggressive DJing style of Osyris managed to fend off stiff competition from the eventual second placing DJ Wallzee, third-placed DJ Nikk C, joint fourth-placers […]

New Zealand’s DJ Spell Is The 2017 World DMC Online DJ Champion

DJ Spell World Online DMC Champ

DJ Spell of Hamilton, New Zealand has taken out the 2017 World DMC Online DJ Championship title earlier this month under heavy international competition and will now join the rest of the respective national DMC Champions in London this October to compete for the ultimate title of DMC World Champion. While the competition proved to […]

Australia’s Zeke Beats Going Worldwide

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ZEKE BEATS is a DJ/Producer from Perth, Australia who has been at the top of his game for almost a decade. He started his musical journey as a multi award winning Scratch DJ/Turntablist before making electronic and bass music, and has since proven to be one of Australia’s most talented turntablist DJ’s who has managed […]

Meet DJ J-Red: Australia’s Only World DJ Champion

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DJ J-Red is Australia’s only World DJ Champion, earning his prestigious title by taking out the World 2005 ITF Experimental Category in Prague in 2005. The road to the coveted world championship was a long and well fought one, forged through countless sets, battles, performances and routines. DJ J-Red was introduced to the decks at an […]

DJ Samrai: Australia’s Triple Threat

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DJ Samrai has achieved more then almost any other Hip Hop DJ in Australia, as the only Australian Turntablist to have won National Titles in DMC, ITF/IDA and Redbull Thre3style competitions. DJ Samrai’s journey really took off in the year 2000, taking out first place in the NSW DMC/NSW ITF Championships and second place in […]

Run-DMC’s Darryl McDaniels Demands Apology from NYPD After T.I. Concert Shooting

Since the tragic Wednesday night shooting at a T.I. concert in New York City, where Troy Ave affiliate Banga was killed and three others were wounded, there’s been a lot of finger pointing. NYPD commissioner Bill Bratton blamed the violence on the nature of Hip Hop culture, a statement Darryl McDaniels (DMC of Run-DMC) would like retracted. “The crazy […]

Run-DMC To Open For Red Hot Chili Peppers At Pre-Super Bowl Concert


The energy surrounding Super Bowl 50 this Sunday is at an all time high. This year’s game will take place at Levi’s Stadium in Santa Clara, CA pitting the Carolina Panthers against the Denver Broncos and with that, there will be a pre-Super Bowl concert held in nearby San Francisco, headlined by the Red Hot […]

Another adidas “Jam Master Jay” Sneaker Coming

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Jam – Jam Master Jay!!    Jam Master Jay left the hip-hop world in a tragic way about a decade and will forever be missed as his legacy lives on. He’s the DJ of Run DMC and as sneakers and the culture of hip-hop have collided numerous times, it shall happen again. Back in the […]

Inside Peek Of The First Run-DMC & Adidas Boutique

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Run DMC x adidas Boutique First Inside Look by KicksonFire   Run-DMC is one of the most famous and iconic groups to ever live. Run-DMC has always been known for their impact at on the culture of Hip Hop and Adidas. Before Jam Master Jay passed he had always wanted to open a sneaker boutique. […]

Get Familiar With 14 Year Old DJ Dwells


When I say DJ, you probably think of massive raves with a European guy behind two CDJs and a mixer. Not too long ago, the title of DJ in Hip-Hop was synonymous with party rocker and an integral part of any function. More and more people are picking up a pair of headphones and some […]