Gatorade Teams Up with Kendrick Lamar for “Lose More. Win More.” Campaign

Gatorade has unveiled its latest campaign, “Lose More. Win More.”, a bold extension of its iconic…

SOURCE SPORTS: Cameron Boozer Named 2024-25 Gatorade National Boys Basketball Player of the Year

Cameron Boozer of Christopher Columbus High School in Miami, Florida, has been named the 2024-25 Gatorade…

SOURCE SPORTS: Gatorade Signs Cooper Flagg as First Men’s NCAA NIL Basketball Athlete Ahead of Duke Debut

View this post on Instagram A post shared by Gatorade (@gatorade) Gatorade has announced the signing…

Gatorade Signs USC Basketball Phenom Juju Watkins to Elite Athlete Roster

Gatorade officially signed former National Girls Basketball Player of the Year and University of Southern California…

Gatorade Launches “You Know We Got ‘IT’” Campaign, Celebrating Inclusivity and Athlete Individualism in Football

As the NFL kicks off another monumental season, Gatorade, the world’s leading sports drink, is shaping…

SOURCE SPORTS: Gatorade Teams Up with Eric Emanuel to Celebrate “Is It In You?” Tagline Revival

This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate…

SOURCE SPORTS: Gatorade Revives Iconic “Is It In You?” Campaign with A’Ja Wilson, Caitlin Clark, Jayson Tatum & More

Gatorade, the world’s leading sports drink, has announced the return of its iconic tagline, “Is It…

SOURCE SPORTS: Gatorade Adds WNBA Champion A’ja Wilson to Elite Athlete Roster

Gatorade has signed back-to-back WNBA champion A’ja Wilson to its esteemed athlete roster, solidifying its commitment…

SOURCE SPORTS: Luka Dončić Joins Gatorade’s Elite Athlete Roster

Gatorade has announced the addition of NBA phenom Luka Dončić to their prestigious roster of elite…

SOURCE SPORTS: Cooper Flagg Named Gatorade National Boys Basketball Player of the Year

In its 39th year of recognizing outstanding high school athletes, Gatorade has crowned Cooper Flagg of…