In Gatorade’s latest ad campaign, the spotlight shines on Damian Lillard, the 6-time NBA All-Star and Gatorade athlete. The ad, titled “Don’t Go Missing,” aims to tackle one of sports’ significant issues – dehydration leading athletes to vanish during crucial moments of play. With humor and wit, the campaign delivers a simple yet crucial message: […]
Paul George, a Gatorade athlete and NBA All-Star, surprised the Salt Lake Sonics youth squad yesterday by announcing a $10,000 grant on behalf of Gatorade’s Fuel Tomorrow project. Last year, Gatorade launched Fuel Tomorrow to ensure that everyone has an equal opportunity to participate in sports and fulfill their full potential. This donation will provide […]
Two icons of the world collide in a new Gatorade spot. With Serena Williams set to take the tennis court for the final time at the U.S. Open, Gatorade tapped Beyoncé to narrate For Serena Williams, With Love. Visit streaming.thesource.com for more information “When the world writes her down in history, we’ll begin where she […]
Gatorade, the world’s leading sports beverage, has launched Fuel Tomorrow, a multi-year program aimed at ensuring that everyone has an equitable opportunity to participate in sports and reach their full potential. Visit streaming.thesource.com for more information Playing sports can help an athlete thrive in school, go to college, and bring additional long-term benefits such as […]
Candace Parker and Gatorade are looking to improve the performance and hydration of young athletes, by giving a first-hand experience to the Gx Sweat Patch and App. CP3 provided a demo and allowed the top-ranked girls and boys basketball programs of Chicago’s Whitney Young High School to receive first-hand experience with the new technology. Visit […]
Gatorade is launching a one-time, limited-edition apparel collaboration with Muhammad Ali to celebrate the Greatest of All Time’s impact on sport. Visit streaming.thesource.com for more information In the collection, which is produced in partnership with Champion, there will be seven pieces of apparel, including three separate t-shirt designs, a crop top, a sweatsuit and an […]
With NBA training camp in full swing, Damian Lillard is looking to Gatorade for helping him through the grind of the upcoming 72-game season. Visit streaming.thesource.com for more information The Portland Trail Blazer and Gatorade have partnered to highlight the BOLT24 brand, which will come out this December. There are two kinds of BOLT24 – […]
With sports ramping up, hydration is a must and Gatorade has brought in Bryce Harper, Zion Williamson, Elena Delle Donne, Sydney McLaughlin, and Todd Gurley for their “Ready to Play. Anything” campaign. Visit streaming.thesource.com for more information The campaign will allow fans to join in by using a fun Snapchat lens this month that will […]
Ahmad Rashad will bring his iconic voice back to basketball as he will host a watch party of Game 6 of the 1998 NBA Finals. Visit streaming.thesource.com for more information The game between the Chicago Bulls and Utah Jazz from the Delta Center in Salt Lake City was the one where Michael Jordan hit the […]
Gatorade is letting athletes find out more about their bodies and what they will need to keep going through the innovation of the GX Platform and GX Sweat Patch. Visit streaming.thesource.com for more information The new technology comes after 50 years of research to the best athletes in the world. The Gatorade GX platform will […]
The entire NBA community is giving the flowers to Dwyane Wade as his last regular season concludes, that includes Gatorade who, with the help of John Legend, will deliver a surprise tribute during the last home game of his career. Visit streaming.thesource.com for more information The GRAMMY award-winning singer re-recorded the classic School House Rock […]
Gabrielle Union is married to one of the best NBA Shooting Guards of all-time, Dwyane Wade, but shows she does not hold back in competition when the two hit the gym. Visit streaming.thesource.com for more information The Wades demonstrate their competitive nature that is fueled by Gatorade Zero, a new, zero sugar, electrolytes beverage. The […]
Gatorade partnered up with Jordan Brand for a special edition “Like Mike” collection in honor of Michael Jordan’s classic 1991 ad complete with a number of different Air Jordan silhouettes. Visit streaming.thesource.com for more information The green suede “Gatorade” Air Joran 6 NRG is officially set to release, in limited quantities today for the retail […]
Today, Foot Locker and the Jordan brand launch their holiday campaign featuring NBA star Kawhi Leonard in a spot entitled “Bold Like Kawhi.” Although we know Kawhi to be quite the risk taker on the court, this new visual ad shows Kawhi much differently than we’re used to – as an invigorating dare devil off […]
Gatorade released a new commercial that appears to star Serena Williams and her new born Alexis Olympia Ohanian Jr. But it turns out that Alexis wasn’t even in the commercial. Visit streaming.thesource.com for more information AdGage reports that Gatorade hired a stunt double for the baby because she got sick. A Gatorade spokesperson e-mailed AdGage saying: While […]
Karen Civil and Adidas hosted the first ever Live Civil Basketball Camp, as a part of Live Civil Day 2017 in her hometown of Elizabeth, New Jersey. Civil and Adidas pulled out all the stops to ensure Elizabeth’s youth enjoyed the first ever community basketball tournament, hosted by Mouse Jones. Visit streaming.thesource.com for more information #LiveCivilDay successfully encouraged youth to […]
https://www.youtube.com/watch?v=Yx9ftHL7oRg The young buck stars in the passion-driven commercial
