SOURCE SPORTS: Damian Lillard and Shannon Sharpe Bring Laughs in Gatorade’s ‘Don’t Go Missing’ Spot

Damian Lillard and Shannon Sharpe Bring Laughs in Gatorade's 'Don't Go Missing' Spot

In Gatorade’s latest ad campaign, the spotlight shines on Damian Lillard, the 6-time NBA All-Star and Gatorade athlete. The ad, titled “Don’t Go Missing,” aims to tackle one of sports’ significant issues – dehydration leading athletes to vanish during crucial moments of play. With humor and wit, the campaign delivers a simple yet crucial message: […]

Paul George Teams with Gatorade to Provide $10,000 Grant to Utah Area Team


Paul George, a Gatorade athlete and NBA All-Star, surprised the Salt Lake Sonics youth squad yesterday by announcing a $10,000 grant on behalf of Gatorade’s Fuel Tomorrow project. Last year, Gatorade launched Fuel Tomorrow to ensure that everyone has an equal opportunity to participate in sports and fulfill their full potential. This donation will provide […]

Gatorade Announces ‘Fuel Tomorrow’ Initiative to Help Millions Benefit From Playing Sports

Gatorade The Moment Possibilities Are Born 0 57 screenshot

Gatorade, the world’s leading sports beverage, has launched Fuel Tomorrow, a multi-year program aimed at ensuring that everyone has an equitable opportunity to participate in sports and reach their full potential. Visit for more information Playing sports can help an athlete thrive in school, go to college, and bring additional long-term benefits such as […]

Gatorade Launches Limited Apparel Collaboration with Muhammad Ali and Champion


Gatorade is launching a one-time, limited-edition apparel collaboration with Muhammad Ali to celebrate the Greatest of All Time’s impact on sport. Visit for more information In the collection, which is produced in partnership with Champion, there will be seven pieces of apparel, including three separate t-shirt designs, a crop top, a sweatsuit and an […]

SOURCE SPORTS: Damian Lillard and Gatorade Enter Partnership for ‘BOLT 24’

Damian Lillard and Gatorade Enter Partnership for 'BOLT 24'

With NBA training camp in full swing, Damian Lillard is looking to Gatorade for helping him through the grind of the upcoming 72-game season. Visit for more information The Portland Trail Blazer and Gatorade have partnered to highlight the BOLT24 brand, which will come out this December. There are two kinds of BOLT24 – […]

Zion Williamson, Bryce Harper Show Are Ready to Play Anything in New Gatorade Spot

Zion Williamson Hockey Soccer and Basketball

With sports ramping up, hydration is a must and Gatorade has brought in Bryce Harper, Zion Williamson, Elena Delle Donne, Sydney McLaughlin, and Todd Gurley for their “Ready to Play. Anything” campaign. Visit for more information The campaign will allow fans to join in by using a fun Snapchat lens this month that will […]

SOURCE SPORTS: Ahmad Rashad to Host Gatorade #Game6Live Watch Party


Ahmad Rashad will bring his iconic voice back to basketball as he will host a watch party of Game 6 of the 1998 NBA Finals. Visit for more information The game between the Chicago Bulls and Utah Jazz from the Delta Center in Salt Lake City was the one where Michael Jordan hit the […]

Gatorade to Make GX Platform Available to All Athletes, Announces BOLT24

PG Event

Gatorade is letting athletes find out more about their bodies and what they will need to keep going through the innovation of the GX Platform and GX Sweat Patch. Visit for more information The new technology comes after 50 years of research to the best athletes in the world. The Gatorade GX platform will […]

Gabrielle Union and Dwyane Wade Battle in New Gatorade Commercial

Gabrielle Union and Dwyane Wade Battle in New Gatorade Commercial

Gabrielle Union is married to one of the best NBA Shooting Guards of all-time, Dwyane Wade, but shows she does not hold back in competition when the two hit the gym. Visit for more information The Wades demonstrate their competitive nature that is fueled by Gatorade Zero, a new, zero sugar, electrolytes beverage. The […]

Jordan Brand Closes 2017 with “Gatorade” Air Jordan 6 NRG


Gatorade partnered up with Jordan Brand for a special edition “Like Mike” collection in honor of Michael Jordan’s classic 1991 ad complete with a number of different Air Jordan silhouettes. Visit for more information The green suede “Gatorade” Air Joran 6 NRG is officially set to release, in limited quantities today for the retail […]

Serena Williams’ Daughter Was Played by a Stunt Double in Gatorade Ad

Serena Williams' Daughter Was Played by a Stunt Double in Gatorade Commercial

Gatorade released a new commercial that appears to star Serena Williams and her new born Alexis Olympia Ohanian Jr. But it turns out that Alexis wasn’t even in the commercial. Visit for more information AdGage reports that Gatorade hired a stunt double for the baby because she got sick. A Gatorade spokesperson e-mailed AdGage saying: While […]

Karen Civil’s 1st Annual Live Civil Basketball Camp


Karen Civil and Adidas hosted the first ever Live Civil Basketball Camp, as a part of Live Civil Day 2017 in her hometown of Elizabeth, New Jersey. Civil and Adidas pulled out all the stops to ensure Elizabeth’s youth enjoyed the first ever community basketball tournament, hosted by Mouse Jones. Visit for more information #LiveCivilDay successfully encouraged youth to […]