Adidas Announces HBCU Student Athlete Ambassador Network


Adidas is announcing a new “name, image and likeness” network that’s open to student-athletes at NCAA Division One schools sponsored by the company. Visit streaming.thesource.com for more information The new network allows 50-thousand students throughout 23 sports and 109 schools to be come paid spokespeople for the brand. Adidas says the program is set to […]

At Least A Dozen HBCUs Get Bomb Threats On First Day Of Black History Month

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A report from Yahoo! News has confirmed that at least a dozen Historically Black Colleges and Universities have received unprecedented bomb threats to their campuses on the day before and the day of the commemoration of Black History Month, forcing other HBCUs to temporarily close as a necessary precaution. Visit streaming.thesource.com for more information The […]

NBA Announces NBA All-Star Game Presentation HBCU Elements

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The NBA All-Star game is set for Sunday, March 7 from the State Farm Arena in Atlanta and will be filled with HBCU-inspired elements. In addition to music, content, and storytelling, the league will spotlight HBCU students alumni through the Michelob Ultra Courtside virtual fan experience, student artwork, in-arena activations, merchandise, and partnerships. Visit streaming.thesource.com […]

2 Chainz Drops Lil Wayne Assisted Single ‘Money Maker’

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During his VERZUZ battle with Rick Ross, 2 Chainz gave a shout out to many HBCU bands before rolling into his new single “Money Maker.” Visit streaming.thesource.com for more information The song features a sample of a marching band playing Guy’s “Piece of My Love” for the sample, layered against another rendition of the cut. […]

Jay-Z’s Foundation Will Take Students On a HBCU Tour

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Jay-Z’s nonprofit organization, The Shawn Carter Foundation has partnered with Toyota to assist students with visiting  HBCU’s across the nation. Visit streaming.thesource.com for more information The annual Bus Tour program began in 2007 and will aid students in exploring 11 HBCU’s including schools in Washington and Atlanta. The tour, which is a week-long gives students […]

Wendy Williams Loses Chevrolet Sponsorship For HBCU/NAACP Remarks

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After the overload of backlash received from her statements about historically Black colleges and the NAACP, talk show maven Wendy Williams has lost her sponsorship from Chevrolet. Williams addressed the backlash, saying that she is a “mighty prous Black woman” and contends that she’s no Stacey Dash. Visit streaming.thesource.com for more information According to the […]