hip-hop business

Future of Advertising in Hip-Hop Culture

Lil Nas X maury show

It’s no secret that the hip-hop culture has always had a mutually beneficial, yet complicated, relationship with capitalism. Since its inception, the hip-culture has both reflected current consumerism as well as influenced it. Since Snoop Dogg first donned a Tommy Hilfiger shirt in the early 90’s to current artists promoting products on their Instagram page, […]

Juicy J Steps Up his Business Game, Investing in Energy Merger

Juicy J

Rapper Juicy J is making moves- and not in the recording studio. The Three 6 Mafia founder took to Instagram to announce his most recent business venture- an investment in solar energy company Heliogen. Visit streaming.thesource.com for more information Juicy J shared a screenshot from the Wall Street Journal in which Heliogen announced a merger […]