it is what it is

WATCH: Mase Calls Diddy Raids ‘The Big Payback’


Mase has no remorse for Diddy after his homes were raided. He even highlighted the execution of the federal operations on the anniversary of The Notorious B.I.G.’s Life After Death album. Visit for more information “Reparations is getting closer and closer,” Mase said in the opener of It Is What It Is with Cam’ron. […]

SOURCE SPORTS: Cam’ron And Ma$e’s “It Is What It Is” Sports Talk Show Signs 8-Figure Deal With Underdog Fantasy

Screen Shot 2023 08 21 at 5.05.09 PM

he highly popular sports talk show, “It Is What It Is” hosted by Cam’ron Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson, signed an eight-figure deal with popular sports betting platform Underdog Fantasy. Their partnership will last for eighteen months.  Visit for more information The “It Is What It Is” show, under Giles’ Come And Talk 2 Me network, will be […]

Cam’ron Teases ‘It Is What It Is’ Mixtape Featuring Ma$e for July 28


Cam’ron will step from behind the sports desk and head back to the studio. Appearing on Instagram, Cam drops off some new bars, revealing a mixtape will arrive on July 28. Visit for more information “Just warming up. @itiswhatitis_talk mixtape July 28…,” Cam penned. “#IIWII the new DEATHROW[.] WELCOME TO THE ROW N-GGA[.] We […]

[Listen] Diggy Simmons Drops New Single ‘Anchors’

[Listen] Diggy Simmons Drops New Single 'Anchors'

Diggy Simmons has officially returned to music. Visit for more information After the release of his first single in six years, “It Is What It Is”, Diggy is back with his mellowed out bar heavy track “Anchors.” The introspective track features Diggy flexing his verbal muscle, showing off his ability to flawlessly deliver conscious lyrics […]

Watch: Diggy Simmons Debuts ‘A Day in the Life,’ Preps New Album and Journey Back to Music

diggy it is what it is

Diggy Simmons has officially made his return to music. Visit for more information After releasing the new single “It Is What It Is” earlier this month (seen above), Diggy has decided to drop his A Day in the Life web series that chronicles his journey to making the long-awaited follow-up to his debut album, Unexpected Arrival. Never […]

Safaree Drops His Mixtape ‘It Is What It Is’


Brooklyn native Safaree aka “SB” and it’s also the name of his debut mix-tape Visit for more information With a successful visual /single “Burner” catching fire on the internet (and ITunes) with over 199k views, Safaree gives his fans and media outlets a solid project that showcases his lyrical prowess, showing why SB has […]