Italian Rapper Ernia Releases New Video Announcing Puma’s Deal With Soccer Giants

In the social-media age sporting organizations are becoming increasingly creative in the way they make their…

Meet Salmo: Italian Hip-Hop Superstar

Hailing from Olbia on the Italian island of Sardinia, Salmo is a rapper/producer who combines his…

Italian Rapper Fabri Fibra Floods the Market with Hits and Inks Deal With Fila

Hip-Hop might have started out in the Bronx, but it is all over now and  fare mosse,…

Fabri Fibra: The Real Italian Rap Phenomenon Goes Platinum Again

Fabri Fibra is a pivotal figure in the Italian Rap/ Hip Hop scene, with over ten…

Clementino: Straight Outta Napoli

Hailing from the province of Avellino in Italy’s southern Campania region and signed to Universal Music,…

Soccer Player Penalized For Reporting Racial Abuse To Referee

Pescara FC member Sulley Muntari walked off the pitch in protest when a referee booked him…

6.2 Earthquake Destroys Towns, Leaves At Least 38 Dead

“The town is no more,” uttered Sergio Pirozzi, the mayor of Amatrice, Italy–a central Italy town now…

Beyoncé and Jay-Z Cause A Frenzy In Milan While Shopping At Roberto Cavalli

It isn’t everyday you can catch Beyoncé up close and in the flesh. Fans caught wind…

[Video] Serena Williams Tries Eating Gourmet Dog Food And Ended Up Getting Sick

If it ever crossed your mind to try out dog food, don’t do it, even if…

LC23 x BACKDOOR x PUMA R698

Italian fashion brand, LC23, has teamed up with Puma and well known boutique Backdoor. The shoe…