jordan brand

Steph Curry and Under Armor Announce Formation of the Curry Brand


Move over Michael Jordan, Steph Curry is on your block now. Curry and Under Armor announced the Curry Brand extensions, with its goal to rival that of Nike and the Jordan Brand. The new line, which launches on this week, features shoes and clothes for a number of sports including basketball and golf. Over […]

Angela Rye to Host Jordan Brand’s ‘REAL TALK’ Series Dedicated to Social Issues

Angela Rye to Host Jordan Brand's 'REAL TALK' Series Dedicated to Social Issues

Jordan Brand has announced a new content series that will highlight the issues of the Black Community titled REAL TALK. The series will also focus on education and awareness while encouraging voting, community involvement, and economic and social justice reform advocacy. The new series will be hosted by Angela Rye and will feature honest conversations […]

Zion Williamson Signature Shoe Set for Spring 2021 Release


Throughout his rookie year, Zion Williamson was spotted on the court in Air Jordans as a part of his partnership with the Brand. Next year he will be in his own signature sneaker. Sneaker News reports The Jordan Brand Jordan Z Code is in development for Williamson for the following season. It is noted the […]

Jordan Brand Launches Apparel Capsule for Women Inspired by NYC

Jordan Brand Launches Apparel Capsule for Women Inspired by NYC

Jordan Brand is continuing to do it big for women with the launch of the New York City Apparel capsule. The collection is equipped with functional women’s pieces that take design from the setting of The Big Apple. Including is a dress, a long-sleeve top, a windbreaker, a full-zip fleece hoody, a short-sleeve fleece top, […]

Michael Jordan, Jordan Brand Pledge to Donate Millions to Groups Fighting Voter Suppression

The Man Who Killed Michael Jordan's Father is Granted Parole and Would be Released in 2023

Michael Jordan and his Jordan Brand made a commitment to contribute to the fight for social justice, and they’re donating millions to combat voter suppression in their latest initiative. The Nike-owned brand announced their $2.5 million donation to three organizations to “support reformative practices that drive real change in the Black community.” “There is a long […]

Jordan Brand Reveals Fall 20 Apparel for Women and Men

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Jordan Brand has revealed the upcoming fall apparel collections: Jordan 23 Engineered (unisex), Women’s City Utility Collection, Women’s NYC Collection, and Women’s Flight Essentials Collection. The collections include unisex and inclusive sizing and feature versatile attire that will amplify functionality and soul. “Throughout its history, Jordan Brand has delivered the unexpected through a balance of performance and […]

Michael Jordan’s Jordan Brand Pledges $100 Million Towards Racial Equality

The Man Who Killed Michael Jordan's Father is Granted Parole and Would be Released in 2023

Michael Jordan’s Jordan Brand will donate $100 million over the next 10 years “to organizations dedicated to ensuring racial equality, social justice, and greater access to education.” In a joint statement made on Twitter, the basketball legend and the company stated “The Jordan Brand is us, the Black Community. Until the ingrained racism that allows […]

Jordan Brand Set to Host Encore: A Live ‘Last Dance’ Discussion


Everybody is looking forward to The Last Dance airing on ESPN, the story of the end of the Chicago Bulls dynasty. After each Sunday’s airing of The Last Dance episodes, Jordan Brand will take the conversation online with Encore – a wrap-up discussion about Michael Jordan, the documentary and the iconic brand in the present […]

Jordan Brand Reveals New ‘Jordan Delta’ Sneaker

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Jordan Brand is showcasing its versatility with the unveiling fo the Jordan Delta, a modern expression of the sneaker brand for daily wear. The sneaker features full-length Nike React foam and an upper featuring breathable mesh with lush suede overlays. The Jordan Delta will bring together the heritage of high-end material craftsmanship and high-tech construction […]

Jordan Brand Reveals 2020 NBA All-Star Uniforms

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The Jordan Brand has revealed its uniforms for the 2020 NBA All-Star weekend drawing inspiration from Chicago’s transit line. All eight lines of the train are represented in the uniforms that will take the court during the weekend. Blue and red will be worn during the NBA NBA All-Star Game; purple and orange for NBA […]

Eight Chicago Collaborators UNITE with Jordan Brand for 8×8 All-Star Collection

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Jordan Brand is connecting with Chicago’s creative community to represent the iconic neighborhoods in the city with footwear and apparel. Connecting with the city’s transit line colors, the collection will demonstrate what the UNITE mantra means to the city in the 8×8 collection. For the Green Line, The Wings program from Jordan believer in providing […]

Jordan Brand to Lead NBA All-Star 2020 Sneaker Collection


With the city of Chicago hosting the 2020 NBA All-Star weekend it’s only right for Jordan Brand to headline the sneaker releases. This is the first time the weekend will take place in Chicago in over 30 years and Jordan Brand will put the spotlight on the city with the theme of unite. The iconic […]

SOURCE SPORTS: Jimmy Butler Parts Ways With Jordan Brand


Jimmy Butler and the Jordan Brand mutually agreed to end their sneaker endorsement contract 10 months early, industry sources told Nick DePaula of ESPN. Butler is expected to negotiate a multiyear endorsement deal with multiple sneaker brands and may sign a new deal before All-Star Weekend. Butler originally joined Jordan Brand from Adidas in 2014. […]

Jordan Brand Introduces the Air Jordan XXXIV

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It’s been a full year since Jordan Brand unveiled the Air Jordan 33, at that point the latest model in Michael Jordan’s iconic signature sneaker series. The shoe was impressive to say the least, especially with its introduction of FastFit technology. Now, it’s time for the next step forward in keeping MJ’s shoe line lucrative […]