Lids Reveals NFL Gear Sales Trends Ahead of Super Bowl LVIII

Lids Reveals NFL Gear Sales Trends Ahead of Super Bowl LVIII

As anticipation builds for Super Bowl LVIII in Las Vegas, leading sports retailer Lids has unveiled insightful infographics based on recent sales data, offering intriguing insights into the NFL’s popularity during the 2023-24 season. Visit for more information The infographics cover a range of categories, including the “Best Selling NFL Teams By State,” “Best […]

.idk Teams with Lids HD for Exclusive Hat Collection

.idk Teams with Lids HD for Exclusive Hat Collection

Lids HD has joined forces with rapper .idk to introduce an exclusive hat collection featuring three distinct designs. Launched on Tuesday, the collection is now available at and Lids HD stores. Visit for more information Each 59Fifty fitted hat in the collection tells a unique story, with a custom “Free Coast” side patch […]

Lids Debuts New Concept Store – Lids Hat Drop – In Fashion and Culture Hub of Queens

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Leading sports and headwear retailer Lids has supplied the most diverse assortment of headwear – including fitted caps – for the last 30 years. Its contribution and importance are one of many staples in Hip-Hop. Following the brand’s successful launch of last year, which releases a run of exclusive and limited-edition collection hats every Friday afternoon, […]

Russell Wilson Debuts New Hat Line With Lids

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Russell Wilson, the quarterback for the Denver Broncos and a two-time Super Bowl champion and nine-time Pro Bowler, debuted his exclusive hat line with Lids. Visit for more information This line of premium headwear, which is trucker-inspired, is constructed from high-quality fabrics and features a mesh-back crown and a snapback closure that can be […]

Chris Paul Teams with Lids on “They Gave Us Game” Initiative

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Chris Paul, the All-Star point guard for the Phoenix Suns, has teamed up with Lids, a renowned worldwide sports store, to support the company’s They Gave Us Game program. Visit for more information Chris Paul takes viewers back in time to tell the incredible tale behind the They Gave Us Game campaign, and how […]

Lids Announces First-Ever Retail Partnership w/ Harlem Globetrotters, The Negro Leagues Museum, and Black Fives

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Lids, a prominent sports store, announced a first-ever retail relationship with The Negro Leagues Museum, Black Fives, and Harlem Globetrotters to recognize three historic Black sports institutions. Starting in February, each property’s items in collaboration with Lids – including apparel and accessories such as jerseys, caps, and shorts – will be sold year-round for the first time […]

Lids East Coast Flagship Store at American Drea Debuts Largest Store Ever

Lids East Coast Flagship Store at American Dream Debuts Largest Store Ever

Lids, the leading sports retailer, has launched its first-ever store at American Dream, the unparalleled entertainment/retail destination in East Rutherford, NJ, only minutes from New York City. The new 7,000-square-foot store at American Dream will be Lids’ first East Coast Flagship and its largest to date. Visit for more information Lids’ signature collection of […]

Russell Wilson Brings New Hat Line to Lids


Russell Wilson is gearing up for a new NFL season. Before he takes the field, Wilson has launched a new hat line from his 3BRAND label exclusively sold at Lids. Visit for more information The collection is one of three drops from Russell Wilson and 3BRAND this year. The new caps will have Wilson’s […]

SOURCE SPORTS: Trevor Bauer Becomes First MLB Athlete Partner for Lids

Trevor Bauer Becomes First MLB Athlete Partner for Lids

MLB All-Star pitcher and 2020 NL Cy Young finalist, and entrepreneur Trevor Bauer have become the first MLB Athlete Partner for Lids. Visit for more information The partnership will now make Lids the exclusive headwear retailer for Bauer. The MLBPA Players Choice NL Outstanding Pitcher and Lids will unveil several limited-edition custom hats, t-shirts, […]

Paper Planes Announces New Hat Collaboration with LIDS

Paper Planes Announces New Hat Collaboration with LIDS

Roc Nation’s Paper Planes apparel brand has announced a new collaboration with leading sports retailer, Lids. Visit for more information The new Planes Crown Fitted is a new take on the iconic New Era 59Fifty fitted cap, bringing in six different colorways and the “Paper Plane” logo and pin. The “Paper Plane” logo is […]

LIDS Celebrates Juneteenth with Free Commemorative Designs

In honor of Juneteenth, Lids is offering free commemorative design customization on any hats, no purchase is necessary. Visit for more information The customization happens in stores and offering three designs, one of which is the official Juneteenth flag. Designed to symbolize that slaves and their descendants were Americans, the red, white and blue […]

Meek Mill Reveals New DreamChasers Hat Colorway and Expanded Line at LIDS


Meek Mill is getting ready for the limited-release of his newest DreamChasers hat, which you will be able to get in major market LIDS stores and on beginning this Saturday. Visit for more information The hat will come in a crisp Royal Blue colorway and will be available in the 9Fifty (snapback) and […]

Quavo to Drop Exclusive Hat Line at LIDS as a Brand Ambassador


Sports apparel retailer LIDS has announced a partnership with Hip-Hop superstar Quavo as a brand ambassador. Quavo joins in a partnership that comes months after Meek Mill joined the LIDS ownership group and wanted to continue to bring his Hip-Hop peers into the company, as he detailed to The Business Insider. Visit for more […]

Indianapolis Colts and LIDS Team to Donate Winter Gear to Over 250 Students

– QB Jacoby Brissett

This past Tuesday (Dec 3), the Indianapolis Colts, including 11 players like quarterback Jacoby Brissett, joined volunteers from the locally-based LIDS Sports Group to provide over 250 children with new winter coats and accessories. The effort was a part of the 14th annual “Lids for Kids” event. Visit for more information The event was […]

Meek Mill releases New Hat Line at LIDS, Percentage of Sales to Benefit REFORM Alliance


Meek Mill has announced the limited-release launch of exclusive DreamChasers hat, available at Lids beginning Tuesday, November 26. A percentage of each DreamChasers hat purchase will go to the REFORM Alliance. Visit for more information Meek is the co-chair of the REFORM Alliance, which advances criminal justice reform and eradicated outdated laws and policies […]

SOURCE SPORTS: Melvin Gordon Spent His Holdout at Lids as a #HAthlete


Melvin Gordon’s hold out is over and the star running back is back on the field for the Los Angeles Chargers. What better way to return than as the Employee of the Month? As seen in his new campaign with Lids. Visit for more information While on hold out, Gordon joined Lids as a […]

Big Business, Kid: Meek Mill is Now Part Owner of Lids

meek mill part owner of lids

Meek Mill is prepping for one busy summer. Visit for more information With a new Amazon Prime Video docuseries premiering in August and the kickoff of his Legendary Nights Tour with Future, YG, Mustard and Megan Thee Stallion soon after, the Championships rapper will now be adding a major business deal to his schedule […]

Spike Lee Directs New Video for LIDS

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Sports retailer LIDS has partnered with legendary filmmaker Spike Lee to release a new promotional video addressing diversity within headwear culture. Combining humor and honesty, the video explores the path many go on to becoming hat fanatics. It plugs LIDS for being “fashion-forward” and consistently producing products that consumers desire the most. Lee describes the hats that […]