[WATCH] Lil Baby Stars In All-New AXE Commercial

Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by world-renowned fragrance experts. This campaign is the latest in an ongoing brand effort to redefine “premium” with a gen-Z […]