Lobos 1707 Archives - The Source

Women’s History Month Exclusive: Dia Simms, CEO of Lobos 1707 Tequila & Mezcal and Co-Founder of Pronghorn, Talks Investment in Women’s Leadership and the Spirits Industry

Shawn Grant | March 7, 2023

Dia Simms, the CEO of Lobos 1707 Tequila & Mezcal, is at the forefront of the spirits industry. Simms highlights the magic of women, leading one of the growing and industry-leading brands in the spirit industry, and her own personal dominance by leading another company to heights. Visit streaming.thesource.com for more information Before taking over […]

LeBron James Celebrates Scoring Record with Lobos 1707 at LA’s LAVO Ristorante and The Fleur Room

Shawn Grant | February 10, 2023

After breaking the NBA’s all-time scoring record earlier that evening, four-time NBA champion and Lobos 1707 Tequila & Mezcal investor LeBron James celebrated with a private dinner at LAVO Ristorante followed by a party at The Fleur Room thrown by Lobos 1707. Visit streaming.thesource.com for more information Kelly Rowland, Jimmy Iovine, Giveon, Brent Faiyaz, Karreuche […]

SOURCE SPORTS: A’Ja Wilson and the Las Vegas Aces Celebrate with Lobos 1707 During Championship Parade

Shawn Grant | September 23, 2022

When the Las Vegas Aces won their first major professional sports championship for Las Vegas yesterday, they did it using Lobos 1707 Tequila in honor of a historic occasion. Visit streaming.thesource.com for more information The team celebrated the significant victory, demonstrating that Lobos 1707 has been a preferred brand among championship teams over the last […]

LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal

Shawn Grant | February 16, 2022

Build a Bigger Table: All for the Pack, a new digital campaign from Lobos 1707 Tequila and Mezcal, stars great athletes and Lobos 1707 investors LeBron James and Draymond Green. Visit streaming.thesource.com for more information The campaign, which was created and directed by creator and Chief Creative Officer Diego Osorio, is based on real-life events […]

LeBron James Makes “BYOT” The New Wave While Enjoying the NBA Finals

Shawn Grant | July 19, 2021

With Space Jam: A New Legacy coming in as the No. 1 film in the country, LeBron James had plenty to toast to. The teammate of Bugs Bunny was spotted courtside at Game 5 of the Phoenix Suns and Milwaukee Bucks with his own Lobos Tequila, Reposado. Visit streaming.thesource.com for more information An early backer […]

LeBron James Backed Lobos 1707 Tequila and Mezcal Launches In U.S. And Mexico

Shawn Grant | November 18, 2020

A new independent spirits brand, Lobos 1707 Tequila & Mezcal has launched in the United States and Mexico, backed by NBA superstar LeBron James. Visit streaming.thesource.com for more information Lobos 1707, named after the Spanish word for “wolves” and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer Diego […]