mass appeal

Dreamville and Mass Appeal Unveil Exclusive Hip Hop 50 Collection

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In commemoration of Hip Hop History Month, Dreamville and Mass Appeal have joined forces to introduce an exclusive collection. The lineup includes a hat, hoodie, long sleeve t-shirt, short sleeve t-shirt, and a retro satin Starter jacket. Each piece proudly features Mass Appeal’s Hip Hop 50 logo, paying homage to the 50th anniversary of the […]

Nas’ Mass Appeal Accused Of Racial Discrimination In New Lawsuit

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A former high-ranking employee of Nas’ Mass Appeal imprint, which includes Mass Appeal Magazine and Mass Appeal Records, filed a racial discrimination lawsuit in a Manhattan court yesterday (October 17), claiming to be a victim of racist comments about white people. Visit for more information Melissa Cooper claims that she was the victim of […]

Mass Appeal & Live Nation Urban Announces “Hip Hop 50 Live”

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Today, entertainment company Mass Appeal announces its joining forces with Live Nation Urban to produce live event programming in celebration of Hip Hop’s 50th birthday. Visit for more information Over the next few years, Hip Hop 50 Live will bring fans experiences that touch on all facets of the globally recognized culture. From Park Jams to Festival stages […]

New Dave East “Bet It” Single Out Now

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East Harlem rapper and actor Dave East of Mass Appeal / Def Jam has released the visuals to his new single “Bet It” produced by Danny Wolf of Chaos Club, his first film of the new year since mid-December’s “Dear Summer (East Mix)”. This new four-minute offering created in partnership with DraftKings was expertly directed […]

Showtime Launches Multi-Year “Hip Hop 50” Initiative With Three Docs In December

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This December, Showtime will kick off “Hip Hop 50,” its multiyear, cross-platform programming initiative celebrating the 50th anniversary of Hip Hop in collaboration with entertainment company Mass Appeal, with the premiere of three documentaries celebrating the storied history of the music genre. Visit for more information Directed by Emmy and Grammy Award-winning music legend and […]

Nas, Sacha Jenkins, Mass Appeal Team Up For ‘Hip Hop 50’ on Showtime

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From its humble beginnings in a South Bronx community center room at 1520 Sedgewick Avenue to a billion dollar industry over the past 47 years, Hip Hop has earned its space in American pop culture. Now, almost a half century old, cultural legends and curators are preparing to celebrate the game’s tenure in traditional, yet […]

Nas and Mass Appeal Ink New Partnership with Sony Music

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Nas let you know what his investment portfolio looked like on the “Sorry Not Sorry” single, but now the King of Queensbridge has entered another partnership. Visit for more information Billboard reports, The Orchard, an independent music distributor, and a subsidiary of Sony Music Entertainment, has agreed to a new deal with Nas and […]

STAR Set To Appear On ‘Drink Champs’ With NORE in 2021?

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Legendary media personality since the late 1990’s STAR aka Troi Torain has recently insinuated on a recent episode of his show The Star Report that he is considering an offer to appear on an upcoming episode of the Drink Champs with N.O.R.E. of CNN and DJ EFN. STAR claims that the episode may be filmed […]

Dave East Reveals Track List for ‘Karma 3’ Dropping August 14

Dave East Explains Why his Alleged Threesome Turned Violent

Dave East announced earlier this month that Karma 3 was coming soon. The Harlem rapper took to social media to reveal the tracklist for the Friday, August 14 release. Visit for more information The 15 track project is loaded with talented features like Mary J. Blige, Trey Songz, Benny the Butcher, Popcaan, Young Dolph […]

Math Hoffa Comes to Drink Champs w/ N.O.R.E and DJ EFN

Brooklyn battle rap legend Math Hoffa passed through N.O.R.E and DJ EFN’s popular Drink Champs podcast a few weeks ago, with the episode just dropping on all platforms yesterday. Visit for more information A very first for the ever increasingly popular Drink Champs podcast, Hoffa is the first battle rapper to make an appearance […]

N.O.R.E. Talks Producer Battles, New Music and Classic Catalogues on The Breakfast Club


In a new interview with The Breakfast Club, legendary Capone-N-Norega rapper turned podcast king, N.O.R.E., talks recent producer battles, new music, and classic catalogs plus more with DJ Envy, Angela Yee and Charlemagne Tha God. Visit for more information With socially distancing restrictions due to COVID-19 firmly in place, NORE chats with the shows […]

Dave East Hosts Private Listening Session for Studio Debut Album ‘Survival’

Dave East Hosts Private Listening Session for Studio Debut Album 'Survival'

Dave East is officially in album mode. Visit for more information Its been two years since the release of his last project, Paranoia 2, and he’s finally ready to tell his story. He hosted a two-part private in-studio session in Mass Appeal’s recording studio for Survival on Monday evening. I sat in during the […]

Universal Music Group, Nas and Mass Appeal Partner for New Hip-Hop Label in India


Universal Music Group, Nas and Mass Appeal have partnered together to launch Mass Appeal India, which is described as “an innovative new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale.” Visit for more information Music Business Worldwide states the new label will be based within the Universal music India’s headquarters […]

‘WU-SEUM’ Interactive Exhibit to Open in New York City


Showtime, along with Mass Appeal, will debut an immersive Wu-Tang Clan tribute in New York City at Dolby Soho from May 16-19 in honor of the upcoming docuseries WU-TANG CLAN: OF MICS AND MEN. As the group marks the 25th anniversary of its breakout debut album Enter The Wu-Tang (36 Chambers), the “WU-SEUM” will feature […]

Nas to Partner with LiveXLive and Mass Appeal to Create New Content

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Nas has been making big moves over the past year, that momentum continues in a partnership with Mass Appeal and LiveXLive Media to curate urban-focused content, with the ability to distribute and produce as an entity. The team of Mass Appeal and Nas are to collaborate on a Slacker Radio station, while simultaneously working with […]

[WATCH] ‘Nasir The Film’ Out Now on Mass Appeal/Def Jam Recordings

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Hip-hop icon Nas, widely regarded as one of the most influential emcees of all time, releases a short film to accompany his 11th studio album Nasir via Mass Appeal/Def Jam Recordings. Visit for more information Directed by Rohan Blair-Mangat, the short film touches on the many social issues currently and historically ingrained into his […]

Dave East & Styles P Smash Hood Goliaths With Collab Album ‘Beloved’


Collab albums seem to be the wave, but we know few people have produced projects with their friends that truly have made us care. Of course, you got some: Jay-Z and Kanye, Redman and Method Man, Jada Kiss and Fabolous and Chris Brown and Tyga (yes, mixtapes count!). But for everyone one of those classics, […]

Dave East Releases ‘Paranoia 2’ Album


Less than two months after the release of his mixtape Karma, Dave East is setting the tone for 2018 with the release of his Paranoia 2 album. Paranoia 2 is a 15-track project with a unique list of features including T.I., Tory Lanez, Lloyd Banks, Marsha Ambrosias, Bino Rideaux, Pimp Pimp P, and Matt Patterson.  […]

Nas Writes Open Letter About America And “Racist” President Trump


Being the outspoken individual that he is, Queensbridge’s King Nasir Jones has some choice words about race, politics and the current president of the U.S. Nas penned an open letter on his Mass Appeal website addressing some very controversial subject facing today’s society. See below. Visit for more information The only way the black […]