Formula 1 enthusiasts are in for a treat as Michelob ULTRA collaborates with iconic Formula 1 team Williams Racing for an upcoming television special titled “Lap of Legends.” This one-of-a-kind program, set to debut in Spring 2024 on AMC, BBC America, and The Roku Channel in the U.S., will celebrate the storied history of Williams […]
Get ready for the ultimate summer fitness experience as Movement LIVE by Michelob ULTRA, in partnership with Live Nation and Rumble Boxing, embarks on a multi-city workout tour headlined by Alesso and Loud Luxury. Recognizing the importance of fitness in the lives of concertgoers, Michelob ULTRA is bringing the unconventional workout party to fans craving […]
In collaboration with renowned artist Futura, Michelob ULTRA has unveiled an exciting limited-edition project to honor the NBA Champions and commemorate their exhilarating season. The partnership between the popular beer brand and the visionary artist will result in a unique bottle design that encapsulates the joy experienced throughout the NBA season. Visit streaming.thesource.com for more […]
AB InBev, the foremost brewer on the planet, has joined forces with the National Basketball Association (NBA) to unveil a comprehensive expansion of their marketing collaboration. This exciting development designates Michelob ULTRA as the sole and international Official Beer Partner for a multitude of esteemed basketball leagues and organizations, including the NBA, Women’s National Basketball […]
At TopGolf in Scottsdale on Saturday, Feb.11, Michelob ULTRA threw one of the best Super Bowl parties. Visit streaming.thesource.com for more information The Michelob ULTRA & Netflix “Full Swing” Premiere & Super Bowl After Party was hosted by Serena Williams and Brian Cox (Succession) in advance of Super Bowl Sunday. Other guests included Shaquille Oneal, […]
Michelob Ultra took over Art Basel with a one-of-a-kind activation bringing in an interactive LED basketball court for fans to compete on. The event was to highlight the new team cans for the 2022-23 season, designed by six artists for 19 of the league’s franchises. Joining the beer brand in Miami for the reveal of […]
Michelob ULTRA and the NBA unveiled the 2022-2023 Michelob ULTRA NBA Team Cans at Art Basel. The 19 limited edition cans are created by six artists and highlight the latest exciting NBA season. Visit streaming.thesource.com for more information To highlight the new cans, Michelob Ultra hit Miami for the annual intersection of sports, tech, and […]
Renowned streetwear designer Guillermo Andrade teams up with Michelob Ultra to create a custom jersey prior to the start of The World Cup. Every four years the greatest soccer (fútbol) players in the world represent their respective countries and compete at The World Cup. While the athletes train to compete at the highest level, they […]
“Boomshakalaka” won’t just be another iconic line belted by NBA JAM announcer Tim Kitzrow because Michelob ULTRA is on fire and 1993 is in the air. Michelob ULTRA, the NBA’s official beer partner and a brand that always reminds us that joy is key, is bringing all the nostalgic feels to basketball fans around the […]
“Boomshakalaka” won’t just be another iconic line belted by NBA JAM announcer Tim Kitzrow because Michelob ULTRA is on fire and 1993 is in the air. Michelob ULTRA, the NBA’s official beer partner and a brand that always reminds us that joy is key, is bringing all the nostalgic feels to basketball fans around the […]
