NBA fans are welcomed to the Finals by Michael B. Jordan, the neighborhood Hoop bus driver, who presents the newly developed Larry O’Brien trophy in its renowned Louis Vuitton case. Jordan stars in “The FInal Delivery” NBA Lane film and drives into the arena, recalling some of the most memorable NBA Finals moments in the […]
The NBA today unveiled the latest incarnation of its “NBA Lane” promotion, “Family Dinner on NBA Lane,” in preparation for its annual Christmas Day slate of five highly anticipated games. The holiday spot is now streaming across @NBA social platforms and on NBA.com/75. Visit streaming.thesource.com for more information The spot, which features Billy Crystal, Quavo, Paul Gasol, Sue […]
The NBA is set to launch its season on Oct. 19. Today, the NBA has released “NBA Lane,” a short film that celebrates the league’s history before the tip-off of the 75th Anniversary season. The short film is streaming across all @NBA social platforms and on NBA.com/75 as part of “NBA 75” flagship campaign. Visit […]
The NBA is set to launch its season on Oct. 19. Today, the NBA announced the global premiere of “NBA Lane,” a short film that celebrates the league’s history before the tip-off of the 75th Anniversary season. The short film will stream across all @NBA social platforms and on NBA.com/75 beginning Thursday, Oct. 7 at […]
