Lids Launches The Simpsons x MLB x New Era Collection Blending Sports and Pop Culture

Lids has unveiled its first-of-its-kind collaboration with The Simpsons, Major League Baseball, and New Era, merging…

Chase B Named Lids Creative Director as New MLB Capsule Drops

Chase B is stepping into a major new role, officially being named Creative Director at Lids.…

Lids Breaks Two Guinness World Records With Indiana Pacers on National Hat Day

Global sports retailer Lids marked National Hat Day on January 15 with a record-setting celebration, teaming…

Chase B and Lids Launch Premium MLB “Tweed” Collection

DJ and style curator Chase B has teamed up once again with Lids and Major League…

Josh Allen Becomes First New Era Ambassador with Investment Stake and New Role

Buffalo Bills quarterback and 2024 NFL MVP Josh Allen has expanded his long-standing partnership with New…

Kyle Tucker Surprises Fans at Murphy’s Bleachers for New Era Cap Launch

Chicago Cubs All-Star Kyle Tucker made a surprise appearance at Murphy’s Bleachers in Wrigleyville to celebrate…

Josh Allen Becomes New Era’s First-Ever “Director of Billustration” with New Investment and Charity Collab

New Era Cap has announced an expanded partnership with Buffalo Bills quarterback Josh Allen, naming him…

Lids and New Era Launch “Reverse the Curse” Collection Celebrating Red Sox’s Historic Comeback

Exciting news for baseball fans! Lids has teamed up with New Era to release the “Reverse…

Compound™ and New Era Announce New Snapback Collaboration for NBA All-Star 2020

Compound and New Era are tag-teaming for the Official NBA licensed Compound 7 Snapbacks with select…

New Era Cap Releases Super Bowl LIV Cap Collection

Next Sunday the San Francisco 49ers and the Kansas City Chiefs will battle in Super Bowl…