Bad Bunny Super Bowl Halftime Show Draws 128.2 Million Viewers

Bad Bunny’s #SuperBowl halftime show delivered massive ratings, reaching an average audience of 128.2 million viewers…

Nielsen Study Shows 72% of Sports Fans Believe Athletes are Important to Black Lives Matter Movement

Nielsen has launched a new study, “Promoting Racial Quality in Sports,” which captures the U.S. sports…

Nielsen Reportedly Threatened With Lawsuit Over ‘ASTROWORLD’, ‘DUMMY BOY’ Mishap

Last week it was reported Tekashi 6ix9ine’s freshman album DUMMY BOY debuted at No. 2 after…

Hip-Hop is Most Popular Genre For First Time in History

For the first time in U.S. History, Hip-Hop is now the most popular genre in music,…

Hip Hop/R&B Passes Rock As The Most Popular Genre In The United States

The Nielsen United States music mid-year report is here and the numbers show that Hip Hop/R&B…