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Get a Look at Drake’s OVO-Branded Clarks Wallabees Arriving This Friday

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The Clarks Originals Wallabees are a staple to hip-hop — memories of Ghostface Killah running down ways to “freak ’em” on the 1995 classic “Glaciers Of Ice” come to mind — and rap’s current golden boy Drake is continuing that legacy with his own collaboration arriving this week. Branded alongside the More Life MC’s successful […]

Drake Guarantees New Single to Drop Friday Night

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New music from Drake is on the way, very soon. The 6 God made a surprise appearance during an OVO concert in Toronto on Thursday. Majid Jordan was performing at the time when Drake walked on stage. As always the hometown crowd was ecstatic to see him and on the edge of their seats after his big announcement. “The reason […]

Drake and Toronto Raptors Team Up for “Welcome Toronto” 6 Game Home Series

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Drake and the Toronto Raptors are great businesses for the city of Toronto. Their partnership has been nothing but success. Now it’s time to expand that partnership. On Wednesday, the Raptors announced a collaboration with Drake and OVO titled “Welcome Toronto.” The on-court results will see Raptors players wear OVO-themed jerseys for six home games […]

Listen to Sha Hustle’s Poignant Dancehall Burner “Spend Some”

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Sha Hustle is always entertaining. The Toronto Super-Creative is a doppelganger of his creative self morphing into producer, A&R and conceptual musician as he pleases. So it’s not a suprise that he finished off 2017 by premiering “Spend Some” on the UTU Takeover of OVO Sound Radio Episode 57, a rich patois-heavy take on problems […]

October’s Very Own x Canada Goose Team Up for Collection

October’s Very Own x Canada Goose Team Up for Collection

October’s Very Own, popularly known as OVO, is back at it again with another collaboration. The collective partnered with Canada Goose for the seventh consecutive year to release their biggest collaboration to date. The limited-edition capsule comes with a complete assortment of wintery-weather unisex accessories including, shearling pilot hats in pink dawn and steel grey, […]

October’s Very Own x Timberland Collab Launches Friday

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The 6’s Drake teased fans earlier this month with a never before seen edition of timbs, and now the rapper and the October’s Very Own team has confirmed a collaboration has been brewing. A post shared by champagnepapi (@champagnepapi) on Nov 3, 2017 at 8:05pm PDT October’s Very Own (OVO) has partnered with Timberland to […]

Drake Goes in on Dude for Touching Girls in the Club

Drake Goes in on Dude for Touching Girls in the Club

Fellas, if you didn’t know why girls liked Drake, here’s reason number 1. During his recent after party performance the 6 God called a guy out in the crowd who was touching the women by the front of the stage inappropriately. “If you don’t stop touching girls, I’m gonna come out there and fuck you up,” […]

Prada Is Dressing Drake on His “Boy Meets World” Tour

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Nothing in Drake’s everyday life is basic. While not exactly looked at as a style icon or maven, Drake’s fashion is still very much luxe. From Drake’s performance last friday to November 20, Prada will be outfitting Drake with exclusive looks to wear for nine dates on the Boy Meets World Tour. Drake’s tour costume […]

October’s Very Own x Roots Unveil Fall/Winter 2017 Collection

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Drake’s label imprint and lifestyle brand, October’s Very Own, has collaborated with sportswear brand Roots on a special capsule collection for men and women. Athletic wear inspired cobranding appears on a selection of outwear, perfect for the colder months. A varsity jacket, hoodies, zip up sweatshirts, T-shirts and sweatpants all feature signature OVO iconography. The […]

The Murder of Drake’s Friend Was Caught on Camera

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Drake mourned the loss of his longtime on Instagram a few days ago. “RIP to one of our family members … our brother … I still can’t even believe this morning was real,”  It was a honor to have shared years together and I will always keep your memory alive. Forever Fif“. ?????? RIP to one […]

PartyNextDoor Breaks Down in New Track

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PartyNextDoor shared a new track Thursday, August 24th called “Break Me Down”. The song is presumably an open letter because he says one notable line: “Why you act like you don’t know me?/Before all the K’s, Kylie’s, and Kehlani’s, whoa”. After sharing the track, he began a social media rollout. Ain't this what you wanna […]

PartyNextDoor Is Working On New Music With T-Pain, Ne-Yo, & Kanye West

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PartyNextDoor has been working hard behind the scenes. He has another no. 1 hit under his belt for his writing credits on DJ Khaled’s “Wild Thoughts” featuring Rihanna and Bryson Tiller. Party also had an interview with Nardwuar, where he opened up about meeting Drake and Jamaican influence in Canada. The “Freak In You” singer […]

PARTYNEXTDOOR and Majid Jordan Explore Their Options In “One I Want” Visual

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OVO Sound crooners PARTYNEXTDOOR and Majid Jordan dropped off a trippy, colorful visual for their jam “One I Want” today.  The video, directed by Adrian Martinez shows them walking down the hallway of an unnamed mansion. They open a door to a group of women before Party pops up with the opening hook: “50 bands later, you the one […]

Listen to OVO’s Roy Woods “Say Less” In His New Freestyle

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OVO’s talented singer, Roy Woods, gave us an update about his project in the form of a smooth freestyle. His new album, Say Less, is projected to drop sometime later this year. Although this R&B singer is consistent, he is also relatively lowkey, so each time he drops a piece it feels like a special […]

OVO’s DVSN Drops New Song “Don’t Choose”

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Atleast DVSN, OVO’s Toronto R&B duo, gives fans something to hold onto as we wait for their highly anticipated studio album. They tweeted the song out yesterday and it is now available to listen to on SoundCloud and various music streaming sites. Their other single, “Think About Me” dropped early last month. Other than that, […]

Drake’s New Single “Signs” Arrives Tomorrow

According to Louis Vuitton, Drake is getting ready to unleash a new track “Signs” , a release that will coincide with the luxury brand’s Fashion Week show tomorrow at 8:30 AM EST (June 22,2017). It was LV’s artistic director, Kim Jones, who originally posted the announcement via Instagram. “We are very proud to announce that […]

OVO x Clarks Footwear Collab is now Available

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OVO first teased their Clarks collab shoe earlier this year. Fans’ thirst for this particular collaborative item has been real but now the wait finally ends as OVO x Clarks are at last available to the masses to purchase. Clarks is an iconic British brand that has dominated in the UK over the years but […]

Drake Will Host The First Ever NBA Awards

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It looks like the NBA wants to bring “More Life” to their first ever award ceremony. The NBA have proudly announced that the OVO musician kingpin Drake will be the host of their 1st annual NBA Awards in New York City. Some of the league’s biggest and brightest superstars will be at Basketball City at […]